From Scroll to Sale: The 3 Steps of Personalized Advertising Journey

 “Restore your hair, own your look! Get a 20% discount on your selected package!” Caught while scrolling through his Instagram account, Sam stumbled upon this irresistible ad from a downtown hair transplant clinic just 30 minutes away from his doorstep. Interested, he excitedly told his wife and instantly booked an appointment. Yet, as the initial […]

Secrets to Seasonal Marketing Success: Tailor Your Shopper-Centric Strategy.

In 2022, Black Friday witnessed a remarkable $9.12 billion in online revenue, cementing its status as one of the premier shopping spectacles of the year. As we approach the upcoming Black Friday, brands are immersed in preparations for this momentous shopping event. Black Friday is more than just discounts; it’s about offering precisely tailored deals […]

Play to Win, How Gamified Ads Are Changing the Marketing Game

Gamification has emerged as a powerful strategy in the face of rising competition and the need for businesses to capture and retain their customers’ attention. Gamified Ads not only put your audience in the spotlight but also immerse them in the storyline of your brand. Companies can captivate customers and leave a lasting impression by […]

Unleashing the Power of Zero-Party Data: Revolutionizing Data-Driven Marketing!

Digital marketing can very simply be defined as “Achieving marketing objectives through applying digital media, data, and technology.” It is the practice of promoting products or services using various online channels and platforms, such as websites, social media, email, and search engines, to reach and engage with a targeted audience. It encompasses strategies and techniques […]

The top 14 AI tools of 2023 have arrived!

In today’s world, businesses are leveraging Artificial Intelligence and transforming industries, bringing innovation and revolution across the lives of individuals and corporations.  Did you know that there is a 15.7 trillion dollar GDP forecasted boost in AI by 2030? In recent days more than 77% of devices use AI and consumers have been using machine […]

Smart Data Collection: Navigating the Post-Cookie Era

We’re a couple of years away from a radical change in the way digital marketing operates. In 2023, third-party cookies, little pieces of code that report back on users’ internet journeys, will no longer be supported by Google’s Chrome browser. One piece of good news: first-party cookies are safe. While Safari and Firefox have done […]

Unlocking the Power of Data to Enhance Your Ramadan Experience

The Ramadan experience this year will once again be a mixture of tradition and adaptation to unique conditions. Here is a quick round-up of ways to make it as special and safe as possible. Covid guidelines – Avoid social gatherings: bring your guests to the table via Zoom, Google Meet, Botim…. – Ignore Iftar tents: […]

McDonald’s gets tasty results from fresh geo-farmed data

The Ask: During the country’s curfew to contain the pandemic, McDonald’s RICC, the chain’s franchisee in the Northern, Eastern and Central regions of Saudi Arabia, wanted to stimulate its in-store traffic, particularly drive-through. The task was to engage with the people still driving around. The Answer: MEmob+ deployed geo-fences around the chain’ stores and their […]

Tail-wagging results for Nestlé Purina with AllPings™ and STRETCH™

Purina, the pet food subsidiary of Nestlé, wanted to reach and promote its Pro Plan range of science-based nutrition products to dog and cat owners in the UAE. To achieve this, it called on MEmob+ to identify and gather data about pet owners first before engaging with this most relevant audience with precision. Traditionally, dogs […]

Mean more to new mums with the personal touch

Marketing to new mothers goes much further than using obvious touchpoints like parenting sites or e-commerce platforms. This is a blunt approach when you require a delicate touch. The challenge Baby products come in several versions, according to size, like nappies, or formulations such as Holle Stage 2, as well as food products, to suit […]

Boost Your Tourist Marketing with MEmob+

The Economics of Tourism in UAE Travel and Tourism have grown to be one of the UAE’s main economic drivers for the past decade. With Dubai Expo 2020 coming this October, the expectations, statistics, and opportunities in this sector are expected to double. The travel and tourism sector contributed to more than 20% of UAE’s […]