MARKET RESEARCH & ANALYSIS

Harness, enrich, and activate the power of your data.
Choose MEmob’s analytics platform to monetize big data effectively,
and across the digital advertising ecosystem.

Market Insights

Strategize better by understanding your brand, market, and competitors. Integrate actionable market insights with data technology.

Audience Study

Understand consumers’ online and offline journeys including demographic and psychographic data, along with digital footprints and physical points-of-interest.

Location Analysis

Acquire real-time and historical location data based on users’ mobility and dwell time. Evaluate and plan for your Out Of Home campaigns with measurable data.

THE IMPORTANCE OF MARKET RESEARCH

  • Acquire in-depth attribution & audience analytics reports
  • Map your audience data and understand their monthly mobility
  • Make decisions about pricing, promotion, product and location
  • Deeply understand how your products fit your target market
  • Identify new opportunities for marketing your products
  • Give context to your performance and industry reputation
  • Test concepts, new products or marketing ideas

MARKET ENVIRONMENT

  • Market demographic
  • Market size and trends
  • Marketing channels
  • Brand lift study
  • Needs and expectations
  • Competitor analysis

AUDIENCE ENVIRONMENT

  • Persona modeling
  • Consumer demographics
  • Sociographics and technographics
  • Trends and seasonality
  • Needs and expectations
  • Attitudes, interests, and behaviors

LOCATION ENVIRONMENT

  • OOH measurement
  • Communities analysis
  • POI studies
  • Audience mobility reports

GEOFENCING & TARGETING

Reach your audience in real-time within any area or point of interest they dwell at. MEmob’s location technology offers polygonal fences with pin-point accuracy.

PREDICTIVE LOCATION

Target consumers who show a strong probability of visiting a specific location in the future based on MEmob’s predictive location technology.

GEOFARMING & RETARGETING

Retarget consumers who have visited an area of interest in the past within a specified time period.

AdminMarket Research & Analysis