Nike, the industry leader in footwear and sports equipment, aimed to encourage home workouts and boost sales during Ramadan in classic Nike style. Daytime fasting, on the other hand, posed a problem for the business since it disrupted training regimens and reduced demand for sports apparel. Nike intended to reach out to goal-oriented sports enthusiasts […]
Babyshop, Landmark Group’s one-stop children’s concept store, was experiencing a declining conversion rate. Their challenge was to raise awareness and drive new app installs. They also wanted to retarget new as well as former inactive app installers to drive acquisitions. For this, they aimed at targeting mothers and pregnant women across the UAE to drive foot traffic and boost ROI of 10:1.
Almarai, the world’s largest vertically integrated dairy firm, launched a wide range of unique premium (Farm’s Select) smoothies to capitalize on the increasing trend of health and indulgence without compromise in Saudi Arabia. Their goal was to raise awareness and generate demand from discerning consumers. The challenge was to identify and target the right profiles […]