From Ad Restrictions to Conversions: How Bybit Scaled Global Growth with Excelate DSP

Smartphone displaying the Bybit logo with stacked coins in the background, representing digital finance and trading.

Bybit’s global registration campaign turned regulatory roadblocks into a strategic advantage by partnering with MEmob+ and tapping into the power of Excelate, a proprietary DSP built for precision and performance. Faced with strict crypto advertising restrictions—especially on mainstream social platforms—Bybit shifted focus to programmatic display, in-app, and video channels. Excelate’s crypto-compliant targeting capabilities, advanced AI […]