A leading luxury brand set out to answer a simple question in Dubai: Can OOH drive real luxury retail outcomes, not just visibility?
With MEmob, Gateway Screens on Sheikh Zayed Road were measured against what truly matters: who saw the campaign and who actually walked into stores at destinations like Dubai Mall and Mall of the Emirates.
The results were clear. The campaign reached 2.29M+ people, generated 50M+ impressions, and most importantly drove 3,736 verified luxury store visits, proving that premium OOH doesn’t just build awareness, it moves high-value audiences to act.
It also increased brand desirability among HNWI by up to +21%, while outperforming competitors such as Van Cleef & Arpels, Chopard, and Tiffany & Co. in store visitation.
