Aiming to redefine how FMCG brands connect with consumers, Kiri partnered with MEmob+ to build a campaign that moved far beyond traditional awareness.
Through innovative digital strategies, the brand integrated itself into the daily habits of its audience — creating sustained relevance and deeper emotional connection.
The mission was clear:
reach the right consumers, drive higher engagement and conversions, and measure the true impact of the campaign.
Leveraging MEmob+ solutions; including precise targeting powered by location and behavioral data and strategic ad placement with optimized frequency across multiple channels – the campaign delivered exceptional performance.
With a 23.43% conversion rate, Kiri achieved sustained brand visibility and remained top-of-mind with consumers long after the campaign ended.
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