MEmob ran an 11-month always-on location intelligence strategy for Chuck E. Cheese in Saudi Arabia, reducing cost-per-footfall (CPF) by 80% from $11.99 to $2.37 while lifting return on ad spend (ROAS) from 2.29x at campaign start to a peak of 9.19x. Rather than running a single seasonal push, the campaign treated Saudi Arabia’s family entertainment demand as a continuously shifting cycle, adapting targeting and offers every 30 days across 7,390,847 families reached and 132,010 store visits over the campaign period.
Results at a glance
- 80% reduction in cost-per-footfall (CPF), from $11.99 to $2.37
- 9.19x peak ROAS, up from 2.29x at campaign start
- 132,010 store visits across 11 months
- 7,390,847 families reached across the campaign period
- +6.5% average monthly revenue uplift, sustained across the year
- +3% average monthly transaction uplift, maintained across different seasonalities and demand conditions
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