Data Done Right: How MEmob+ Leads with Consented Data in MENA
At MEmob+, we are dedicated to upholding the highest standards of data privacy and user consent, ensuring that all our data handling processes are 100% compliant under TCF 2.2. This commitment allows brands to not only reach but also resonate with their target audience ethically and effectively. Â The Role of Transparency and Consent Framework (TCF) […]
Countless Awards and Victories at the MMA SMARTIES 2024
The MMA SMARTIES MENA & KSA Awards stand as a beacon of excellence, recognizing those who redefine the boundaries of creativity, effectiveness, and data-driven success. It is with immense pride and excitement that we share MEmob+’s spectacular success at the recent MMA SMARTIES MENA & KSA Awards. This year, our team was not just participants […]
Green Advertising Solutions – A Commitment to Sustainability
In the world of Sustainability… WE ARE advertising responsibly! In today’s world, “sustainability” isn’t just a buzzword; it’s an important component of brand integrity. Consumers are becoming selective; favoring brands that commit to environmental responsibility over those simply capitalizing on trends. This blog explores how we, at MEmob+, aren’t just talking about sustainability, but living […]
Precision in Personalization: MEmob+ Back-to-School Story
Sam, having successfully navigated the world of targeted advertising and embraced his new look, found himself amidst the hustle and bustle of back-to-school preparations. His wife, Emily, embarked on a mission to procure all the essential supplies for their kids. Picture this: As Emily scrolled through her social media feed, the algorithms whispered among themselves, […]
Reaching Targeted Success with Compliance and Innovation
At MEmob+, we operate under a clear and effective mantra: COLLECT. ANALYZE. ADVERTISE. Here’s how we EMPOWER our advertising strategy with top-tier data practices: 100% Compliant Data Collection: We gather zero-party data directly from users—data that users provide willingly and proactively. Every piece of information is collected with full user consent, ensuring transparency and trust. […]
TCF 2.2 and Its Impact on Digital Advertising
Many businesses process users’ personal information to create personalized content and enhance digital advertising. The TCF is a voluntary accountability tool, and in May 2023, IAB Europe released version 2.2. The TCF is a voluntary framework that businesses can implement to assist with serving digital ads while honoring laws like the GDPR and ePrivacy Directive. […]
