Precise data-driven strategies.
Wallace, a rewarding global platform, where users share their thoughts, brand viewpoints, and overall sentiments receiving valuable rewards in return.
It provides brands with a deeper understanding of their audiences’ interests and behaviors, enabling targeted advertisement aligned with consumer desires.
Wallace capitalizes on zero-party data by motivating users to willingly share their movements, preferences, and engagement within the app rewarding users with points redeemed as vouchers, giveaways, coupons, discounts and local currency.
Committed to strict data protection standards, this approach turns users’ data into actionable insights, providing marketers with a direct pathway to understand and optimize their marketing campaigns based on shared interests and behaviors
![](https://www.memob.com/wp-content/uploads/2024/06/rewards.png)
The Power of Zero-Party Data
Precision targeting with actionable personal preference data
01
Zero party data is collected through incentivized surveys
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02
Data is analyzed to uncover patterns and insights
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03
Targeted ads are crafted using data driven insights for intended audiences
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In-App User Surveys
Surveys across various industries such as travel, retail, entertainment, automotive, F&B, QSR, and more, offering users a chance to earn rewards by sharing their insights.
Mobility and Biometric Data
An opt-in location sharing feature allows Wallace to collect data on movements and visited locations, rewarding users for their activity. Users have the option to turn off this feature.
Gamified Experiences
"Spin the Wheel" boosts engagement and app retention by offering users the opportunity to win prizes, coupons, and discounts from a brand and the app itself.
![](https://www.memob.com/wp-content/uploads/2024/08/Group-18548-3.png)
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Advertiser Solutions with Wallace
Enrich user profiles
with valuable data for personalized advertisement
Cross-matched data
for predictive analytics and market research
Real-time mobility tracking
to elevate OOH strategy and placement
Collecting insights and sentiments to
refine marketing and business strategies
Integrate branded in-app gamified experiences
for improved brand recognition
Offering incentivized prizes, coupons and discounts
to boost offline and online sales
Reach your target audiences
in up to 25+ countries
Use consumer feedback to
to develop and improve products and performance
![](https://www.memob.com/wp-content/uploads/2023/05/wallace-features-bg.png)
![](https://www.memob.com/wp-content/uploads/2023/05/wallace-experience-logo.png)
Customized ads powered by today's movements
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