Racing to Success where F1 Thrills Meet Saudi Sights

Imagine your brand racing down the final stretch at the final corner, neck, and neck with competitors, and you’re looking for that one opening to pull ahead and take the checkered flag. In marketing, that edge comes from understanding and leveraging the latest trends in entertainment combined with understanding tourist behaviors and interests. Today, we’re […]

Unlocking Regional Success: MEmob+ and MullenLowe Blu Kuwait Join Forces in Kuwait

MEmob+, the global leader in data analytics and technology solutions, announced a strategic partnership with MullenLowe Blu Kuwait, a renowned creative agency, to reshape the marketing landscape in Kuwait and the wider GCC region. This powerful collaboration brings together MEmob+’s unparalleled expertise in location intelligence with MullenLowe Blu Kuwait’s creative prowess, marking a significant shift […]

From Scroll to Sale: The 3 Steps of Personalized Advertising Journey

 “Restore your hair, own your look! Get a 20% discount on your selected package!” Caught while scrolling through his Instagram account, Sam stumbled upon this irresistible ad from a downtown hair transplant clinic just 30 minutes away from his doorstep. Interested, he excitedly told his wife and instantly booked an appointment. Yet, as the initial […]

MENA Consumer Trends: Foodies, Green Influencers, and Hyperlocal Experiences

Consumer behavior in the MENA region is changing significantly due to factors like increased urbanization, growing affluence, and widespread use of digital technology. This shift is creating a varied consumer landscape, with distinct preferences and aspirations among different segments. The holy month of Ramadan provides a unique opportunity to connect with audiences in a personalized […]

GCC’s Holiday Shift: Tradition to Modern Celebrations

When we think of Christmas, our minds often gravitate toward Western countries; however, it may be intriguing for many to discover that Christmas is celebrated in diverse cultural settings, including countries within the Gulf Cooperation Council (GCC). The unique blend of cultures adds a fascinating dimension to Christmas traditions in the Gulf Region. Christmas Celebrations […]

Secrets to Seasonal Marketing Success: Tailor Your Shopper-Centric Strategy.

In 2022, Black Friday witnessed a remarkable $9.12 billion in online revenue, cementing its status as one of the premier shopping spectacles of the year. As we approach the upcoming Black Friday, brands are immersed in preparations for this momentous shopping event. Black Friday is more than just discounts; it’s about offering precisely tailored deals […]

Bursting with Innovative Power, Energy, and Creativity: MEmob+’s DMEXCO 2023 Expedition

Seizing the center stage of digital innovations, in the heart of Cologne, Germany, digital innovators from across the globe gathered for Europe’s leading digital marketing tech event on the 20th and 21st of September—DMEXCO 2023! Thriving with innovation and creativity, MEmob+ took the opportunity to attend this electrifying digital industry event and uncover what the […]

Geohash: Targeting precision for your marketing decision

What is Geohash? Geohash is a public-domain Geocoding system. It is a simple way to encode latitudes and longitudes into short alphanumeric strings. The user could be anywhere in that area, they are not necessarily in the center of the area. This is really useful as latitude and longitude only represent a single point on […]

How to Make Your Ads Stick in a Blink-and-Miss World

Welcome to the world of fleeting attention spans! In a universe bursting with advertisements capturing attention and creating a lasting impression within mere seconds has become paramount. Marketers now face the ultimate challenge of retaining consumer attention, given attention spans that are briefer than a Snapchat story. To carve an unforgettable niche, strategic shifts are […]

Play to Win, How Gamified Ads Are Changing the Marketing Game

Gamification has emerged as a powerful strategy in the face of rising competition and the need for businesses to capture and retain their customers’ attention. Gamified Ads not only put your audience in the spotlight but also immerse them in the storyline of your brand. Companies can captivate customers and leave a lasting impression by […]

Insider Tips on Shielding Your Budget from Ad Fraud

In today’s digital advertising landscape, marketers face various challenges that can hinder the success of their campaigns and impact their return on investment.  Did you know that 21% of advertising budgets are lost to the silent thieves of ad fraud?  Bots are digital actors that are programmed to mimic human actions, such as clicking ads […]

Unmissable Insights for a Successful Back-to-School Season

The back-to-school (BTS) season is a crucial period for retailers and businesses alike, representing a time of heightened consumer activity and significant revenue potential. As the anticipation of the new academic year builds, parents, students, and educators embark on a quest to equip themselves with all the essentials for a successful start. In this dynamic […]

Saudi Arabia’s QSR Market Surges Ahead with Unparalleled Growth

The Saudi Arabian Food Services Market is anticipated to reach USD 26.54 billion by 2026, growing at a CAGR of 7.68% during the forecast period. The Quick Service Restaurant (QSR) industry in Saudi Arabia is experiencing a dynamic and competitive landscape. The present state of the Quick Service Restaurant (QSR) industry in the country highlights […]

Get inside the mind of your target market this summer

The famous opening lines of Chaucer’s Canterbury Tales, ‘Aprille with his shoures soote’ (April with its sweet showers), stated that summer was the time when people longed to set off on their travels. Summer travel has existed for over 500 years, whether as pilgrimages that gave birth to the concept of ‘holidays’ (from ‘Holy Days’) […]

The top 14 AI tools of 2023 have arrived!

In today’s world, businesses are leveraging Artificial Intelligence and transforming industries, bringing innovation and revolution across the lives of individuals and corporations.  Did you know that there is a 15.7 trillion dollar GDP forecasted boost in AI by 2030? In recent days more than 77% of devices use AI and consumers have been using machine […]

Mobile World Congress – Forging deeper connections

After a yearlong wait, MEmob+ was finally back at the Mobile World Congress (MWC), one of the most significant international summits showcasing the best mobile communications technology. The last two years of the event have been quieter due to Covid restrictions, but expectations were high for this year’s four-day trade show commenced from the 27th […]

The Pioneers of a Progressing World

The more we progress into a world led by companies holding a monopoly over consumers across the globe, the more we are losing sight of our identities without having a targeted direction to how the world will be in the future. In 2022, 122 billion dollars was spent by brands on advertisements with an expected […]

MEmob+ Announces Exclusive Partnership with Artifact Labs

Metaverses are anything but new. But only recently have they become a real buzzword. Hyped as the next big technology, they are an ever-growing field that will undoubtedly keep marketers on their toes and challenged. To succeed in the virtual world, a well-thought-out marketing strategy focused on innovation, immersive experiences and digital rewards is essential. […]

MEmob+ Visits Web Summit 2022

And it’s a wrap! With another exciting and thrilling event returning to Lisbon in November, Web Summit 2022 was beyond words, and for sure, MEmob+ grabbed the opportunity to attend, gain insights, and upscale with new innovations. For four days in a row, the world’s biggest technology event was held at Lisbon’s Altice Arena in […]

Metaverse and Blockchain – Dawn of a New Era

Marketing success in this day and age is determined by how well modern technologies are embraced and how businesses keep up with rapid developments in the marketing world. Are we ready for the future? Recently, the term Metaverse is generating quite a buzz. It refers to a shared virtual environment bridging the digital and virtual […]

MEmob+ at DMEXCO 2022

Two days of interesting topics, inspiring programs, fun, and entertainment, DMEXCO 2022, thank you! After a three-year break and with thrill and excitement, The Digital Marketing Expo and Conference DMEXCO came back stronger than ever! Two days in a row of interesting topics, inspiring sessions, fun, and entertainment, the MEmob+ team had the opportunity to […]

Future of Digital Marketing With MEmob+ & Blockchain

They say the sky’s the limit, but what they don’t know is at MEmob+ there’s no limit!  As technology and humanity continue to evolve, the world is getting more virtual with the creation of new changes and techniques. Introducing the latest innovation, Blockchain technology , invades all businesses and industries to become the new future. […]

Capitalize At The Largest Event Of The Year

The Biggest Football event is soon to kick off. The event has become more than just an international football tournament – it has morphed into an emotion that resonates with many. This is undoubtedly one of the most significant events of the year promising massive payoffs to marketers and advertisers. According to sources, the event […]

Spotting Mobile AD FRAUD – Even Uber Not Spared

Successful brands take a full-funnel and omnichannel marketing approach to support their measurement strategy With the scale of data available in today’s technology-driven world, organizations that are mobile centric, face an overwhelming amount of information. The days of measuring an app’s potential by how many downloads it received are long gone. These days, it can […]

Personalisation: a marketing win-win

Remember the fundamental tenets of marketing, the 4 Ps: right product, right place, right price, right promotion? They were missing a fifth: right person, because personalisation ought to be at the heart of marketing. In the age of mass media, the right audience was a picture painted with broad brushstrokes. With data it’s incredibly refined […]

MEmob+ opens European HQ in Madrid

We’re very excited to announce our expansion in Europe with the opening of a new regional HQ in Madrid. We already had an office in Munich, Germany, on top of others in the USA, the Middle East and Asia. The Spanish operation is currently onboarding its first strategic clients. Led by Ihab El Yaman, our […]

MEmob+ launches EXPO visitor audience segments

Staging the EXPO 2020 was always going to be a mammoth task, and, while the pandemic forced a one-year delay for its opening, millions still passed through its gates from October 2021. MEmob+, which has billions of profiles built on device IDs in its SMART data management platform, has matched at least 8 million visitors […]

Meet MEmob+’s New CTO: Mohamad Al Eskandarani

Mohammed Al Eskandarani has joined MEmob+ as our new Chief Technology Officer. In his new role, he will develop the technical aspects of the company’s strategy to ensure it’s aligned with its business goals and set a vision for how technology is used today and in the future. Previously at United Development Company in Qatar, […]

Extending Our Footprint with Expansion in Riyadh & Doha

We’re thrilled to announce that we’re building on our success in Saudi Arabia and Qatar with the opening of offices in Riyadh and Doha. The move reflects a rapid rise in demand for our services from both these markets. The new operations will be led by Saad Bleik, reporting to Ihab El Yaman, MEmob+’s Founder […]

Maximizing Your Tourist Reach: A Data-Driven Approach from the Expo

The ambitious target of 25 million visitors to the Expo 2020 is achievable as long as we capitalise on every pocket of potential travelers. Looking at the usage of travel-related sites and apps shows that large numbers of people around the world are planning trips abroad for business or leisure. To reach this critical audience […]