From outdoor to in-store
The Ask: A German luxury car manufacturer wanted to assess the performance of its outdoor advertising placements in the Abu Dhabi emirate and in Kuwait. The main objective was to determine the OOH audience and work out the footfall conversions to its showrooms. It was a key step to work out the ROI of the […]
Breaking Up with Cookies: A Fresh Approach to Digital Advertising
When third-party cookies finally go, we’ll have to find and combine a mass of consumer understanding with an actual ad, targeting strategy or a digital aggregation strategy. But if we manage to bring the two together, we’ll drive more engagement, said the guests on a panel at the 2021 Web Summit. Data and service companies […]
A level data playing field
Apple, Amazon, Google, Facebook, they’re all getting bigger with data, often at the expense of smaller companies. Apple can now say they now have an advertising platform based on first party data. Like Google or Facebook, they can say “to use our data you need to advertise with us”. Being transparent would be to say […]
From Top to Bottom: How a Full Funnel Boosts Your Conversion Rates
There was a time when mass marketing prevailed, when economies of scale ruled, and wastage was acceptable. Instead of a generic, all-encompassing approach, brands can now deploy activities and messages best suited to individuals’ needs and position in the purchase funnel. Today, brands can speak to consumers one on one, so why are we still […]
Near Joins Forces with MEmob+: A Promising Partnership for the Future
Akama Holding, the Dubai-based family office with investments in media, tech and content, has welcomed Near, the leading privacy-led source of intelligence on people, places and products, as an investor in its data-driven marketing solutions company MEmob+. The Singapore-based data intelligence specialist has taken a minority stake in a deal that values the company at […]
Maximizing Your Tourist Reach: A Data-Driven Approach from the Expo
The ambitious target of 25 million visitors to the Expo 2020 is achievable as long as we capitalise on every pocket of potential travelers. Looking at the usage of travel-related sites and apps shows that large numbers of people around the world are planning trips abroad for business or leisure. To reach this critical audience […]
Smart Data Collection: Navigating the Post-Cookie Era
We’re a couple of years away from a radical change in the way digital marketing operates. In 2023, third-party cookies, little pieces of code that report back on users’ internet journeys, will no longer be supported by Google’s Chrome browser. One piece of good news: first-party cookies are safe. While Safari and Firefox have done […]
Unlocking the Power of Data to Enhance Your Ramadan Experience
The Ramadan experience this year will once again be a mixture of tradition and adaptation to unique conditions. Here is a quick round-up of ways to make it as special and safe as possible. Covid guidelines – Avoid social gatherings: bring your guests to the table via Zoom, Google Meet, Botim…. – Ignore Iftar tents: […]
Ramadan Kiri with 30 recipes in one click
The Ask: Bel wanted to make sure its Kiri cheese was the star ingredient in Ramadan dishes in 2020, inspiring GCC women who shop and cook with its recipes. Using its deep knowledge of content preferences and mothers’ behaviours during the Holy Month, MEmob+ conceived a clever creative idea and a smart targeting approach to […]
McDonald’s gets tasty results from fresh geo-farmed data
The Ask: During the country’s curfew to contain the pandemic, McDonald’s RICC, the chain’s franchisee in the Northern, Eastern and Central regions of Saudi Arabia, wanted to stimulate its in-store traffic, particularly drive-through. The task was to engage with the people still driving around. The Answer: MEmob+ deployed geo-fences around the chain’ stores and their […]
IKEA part sale: right time, right place, right message
The Ask: To boost its in-store traffic for its part sale, IKEA UAE briefed MEmob+ with a five-week digital campaign targeting their stores’ respective catchment areas in Dubai, Abu Dhabi and Al Ain. The Answer: MEmob+ created tight geo-fences around IKEA’s four UAE stores, their respective catchment areas and competitor stores to capture the UDIDs […]
