2021

理由彼女は返信 The メール

考えた場合「自分撮り」写真 中に鏡を見るとき向きを変えた 女性 オフ、それはそうではない 本当に唯一の 説明 彼女は実際にis getting a bequeath your own emailはじめに。

それは 鍵 オンラインデート 実際には 数字 ゲームですがオンラインの出会い系サイトとフォーラム ありません より長い いっぱい 90 パーセント 男。 割合 男性のと女性は ほとんど 同等。

これを実行する あなたを動かす 自分に問いかける 正確に理由 男性 一般的に 取得幸運なオンライン?

ここに オファー:

いつ 女性のプロフィールは 驚くべき、女性は 圧倒された 電子メール、しばしば レベルを指す。

男性は有線のために追跡。 彼らはしたい 見る 最初に 彼女 受信箱 競争相手 キャプチャ 上の前に。

Men love to look at the category to view 最新 メンバー、しかしそれは いつ 彼らのユニークな 奇妙なこと 最も安い 女性。

それは 混雑 電子演奏エリア 周辺。

最も素晴らしい 組み合わせ 右 写真、適切 フレーズ 数、キャッチー 画面 タイトル、広告 すべて 重要、しかし 重要な タイミング。

あなたが持っている 個人 言う、「それは本当に 時間がかかる あなたがいる間 見つけている 本当に愛 オンライン。」 それは適切な時間です 顔 要点。 1つではない 人 本当に 患者。

私たちはサインアップ 30日 希望 私たちは 発見する 情熱 すべて 人生。 厳しい現実は、私たちは続ける 多数 悪い 時間 そして提示する 上向き 迅速。

I’m here to share with you time is actual everything。

Very 、what’s secret Formula of once you should get contactと 彼ら?

“It’s 難しい 女性 to書き込み 右戻る

ある場合 大量の メール。 “

自分に与える 3つの月。

はい、知っています あなたは 考えている彼女は持っている すでに 見つけられた 最高 男 3つの月、中に 3つの日、彼女は これ以上 なる 取得 50から100 メール 毎日 男 女性は たぶんない 興味がある。

3つの日の後、彼女は行く予定です 機会を愛する 多く メールメッセージ 毎日。 私を信じて、彼女は 最終的には 読む それらすべて。

難しい 女性の場合 決定する 誰が 作成する 戻る 見つけた場合 かなりの量 メール 到着。 維持 日付 組織化 なる雑用。

数日後 数日の多分ない 接続、彼女は行く 最終的に 支払う もっと 注意 あなた自身 email。

維持する メール 短い、褒め言葉 彼女は一つのこと 彼女の中でプロフィールで、質問を尋ね、 彼女に 理解する だった 素晴らしい 聞く 戻る 彼女から。

Guys、have you ever has a lady ignore your emails? どのように それを実現した あなたを感じさせる? どのように 行く これらを利用する アイデア あなたを強化する 状況?

写真 起源:ctr-atlanta.com。

口コミ

Admin理由彼女は返信 The メール
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9 senza sforzo Modi – Come soddisfare men ( inside 20s)

Per un 2014 Pew analysis Center document, 74 percent di annunci donne mature bologna età da 18 a 32 sono solitary. Ogni volta che chiedi stati uniti, che è inutili 20-qualcosa non sposato donne disponibile per scegliere quello dentro il loro incontri su Internet perfetto ma non ho localizzato qualcuno di speciale – ancora!

Per assistere queste donne fuori, ora fatto un elenco di 9 senza sforzo e divertente mezzi per consentire loro di soddisfare men nei loro 20 anni.

1. Online dating sites Siti

Quando stai considerando meeting alta qualità unmarried guys, là in realtà non c’è scelta più sensata di incontri su Internet. Statistica Brain dice 49,3 milioni gente hanno sperimentato, con 52,4 percent di persone ottenere ragazzi, mai prima a tuo vantaggio.

I 3 siti di incontri online di seguito sono ottimo per millennial feamales in loro 20. Il nostro esperti hanno analizzato questi siti e trovato times a loro, quindi veramente non puoi non lavorare bene non importa quale uno scegli.

Match.com

Relazioni:
Amici, Schedules e Connections

Match System:
Sfoglia per zip, età, aspetto, altro

All Of Our Professionals Say:
“fit provides facilitato più orari e connessioni di ogni sito di incontri, e il suo particolare huge market e high tasso di successo create our top overview … ”
Completo Assessment »

Sfoglia completamente gratuito:

Visualizza Immagini Adesso

EliteSingles

Interazioni:
Really Serious Relationships

Match System:
Lookup, Accept Lover Recommendations

The Specialists Say:
“EliteSingles è in realtà un prominente sito di incontri solo per occupato, solitary professionisti. Significativamente più di l’80 percent di membri hanno raggiunto un college importo, e la maggioranza di richiedono un serio dedizione .. . ”
Completo Evaluation »

Sfoglia completamente gratuito:

Visualizza Fotografie Adesso

earmonia

Interazioni:
Relaxed Schedules, Deep Relationships

Fit System:
Carattere esame indica si adatta

The Experts State:
“contabilità solo per due percento dei matrimoni statunitensi, il programma basato sulla compatibilità di eharmony e la base individuale orientata all’impegno sono perfetti per coloro che cercano pericolosa per la vita … ”
Completo Evaluation »

Sfoglia 100% gratuito:

Vedi Fotografie Oggi

Most online dating sites have a matching app, rendendolo più semplice e molto altro conveniente incontrare tizi considerazioni il mi piace. Abbiamo effettivamente un articolo riguardo più utili siti di incontri in linea software, se stai cercando love, un collegamento, o semplicemente un aumento di fiducia. Il matchmaking world è qualunque cosa tu ensure it is!

2. Ask household, Friends, & work colleagues

I’m happy to bet everyone you understand knows a minumum of one single man, so allow folks in yourself perform the perseverance obtainable.

Really does mommy’s companion have actually a lovely child? Really does your own outdated high school pal have actually an individual relative whom in addition likes “Game of Thrones” equally as much because perform? Does your own hour manager’s husband have actually one buddy who plays inside their regular casino poker online game? You receive the gist. Request information from and view just what arrives from it.

3. Social Media

Did you understand Amanda Seyfried dropped on her finally date, Justin longer, on Instagram simply because he published an amusing image of a snail? Be it Instagram, Snapchat, Twitter, or Facebook, if you should be soon after a man which posts one thing you prefer, tell him. You will never know whether it can result in a night out together and even a relationship.

What’s better still is if you and the guy on social have actually friends in keeping. Like that, he isn’t some arbitrary guy online and he is already kinda been vetted by the friends.

4. Personal Events

From baseball games to alcohol fests, moving away from the couch and from Netflix could only assist you to with regards to meeting dudes. Take a Jim Carrey and say yes to as many situations as possible, particularly:

These social events are full of passionate possibilities, which means you never have to invest Saturday-night by yourself.

5. Solo Outings

We all love dating exactly the ladies, but a large party like this can seem to be intimidating to men, making them less inclined to approach you.

Even though it might seem frightening or ridiculous (BTW it’s not), have a drink or meal on your own once in a while at a club you understand guys choose and watch what number of of those keep in touch with you. Hint: Sarebbe carichi.

6. La palestra

Ehi, devi workout comunque, quindi perché non l’ambito out dei dudes fintanto che sei facendo?

Non indica go up a lui quando lui ‘ s al centro esatto di panchina 250 libbre di informarsi su lui se il ragazzo vorrebbe andare guardare nuovissimo James Bond film. Aspettare un po ‘ un water split, subito dopo che balza.

7. Canine Parks

Se preferisci semplice, non imbarazzante metodo per inizio una conversazione con un uomo e hai your dog, go to a dog park. Mi dispiace, tutto ciò che gatto individui oggigiorno.

Potrebbe volerci di tanto in tanto, comunque sei destinato a soddisfare qualcuno lì. Inoltre si avere uno comune: canini.

8. Volontariato

Da building residences con environment for Humanity o planting trees for Arbor Day, a in corso una cappella obiettivo visita training a bambini tee-ball squadra, il volontariato è un eccellente modo per soddisfare ottimo uomini e assist tuo quartiere. DoSomething.org ha un sacco di ottimo alcune idee che sono in aggiunta veramente speciale.

9. Visit the Beach / Lake / Mountains / Etc.

Non solo is actual taking a trip fun, but it’s furtherly un modo fantastico per esci da dalla città e fuori dal al solito pubblico di tizi la verità è, specialmente quando visita un’area urbana con even more maschi di women.

Mentre questo la scelta è perfetto per un informale esci o quick fling, if tuttavia tu soddisfi alcuni uno vuoi una cosa molto di più con, a lunga distanza incontri è più semplice oggi di è davvero mai stato.

Meeting Dudes is Easy non appena hai capire Dove Vai

Da la nostra esperienza, siti di incontri online è il migliore opzione per meeting dudes in your 20s, if you like un piacevole giorno o una connessione. Your 20s is the best amount of time in yourself incontrare in generale uomini , molto approfitta di questa opportunità come. Buona fortuna!

Photo resources: 24hair.ru, dogvacay.com

Admin9 senza sforzo Modi – Come soddisfare men ( inside 20s)
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From the Expo to you: bringing travellers in

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The ambitious target of 25 million visitors to the Expo 2020 is achievable as long as we capitalise on every pocket of potential travellers. Looking at the usage of travel-related sites and apps shows that large numbers of people around the world are planning trips abroad for business or leisure. To reach this critical audience for Expo 2020 and the tourism, retail and business sectors in the UAE, MEmob+ has created several audience segments, or cards. They allow brands to select and reach potential and actual visitors, stimulating and shaping their journey to and around Dubai.

Potential travellers
Using its universe of billions of devices around the world, MEmob+ has identified an audience of people currently doing their research for upcoming holidays and travel. They have a history of international travel and visitation of tourist venues, as well as being active on travel-related apps and site on their devices. According to our first-party data on global travellers, there are 63 million people in just eight countries with a high propensity to visit the UAE again. They will need little push to come back for Expo 2020 but may need to learn about new attractions or opportunities.

There is an even bigger opportunity with people who have yet to come to the UAE. Using their travel and tourism history and behaviour, both at home and abroad, MEmob+ has segmented this audience to create highly defined target groups. With their profiles, locations and interests, we can tailor and deliver messages to custom audience segments optimally, including with DCO, even before they travel.


In-market tourists
Once they arrive, in-market foreign visitors are detected at the airport and the venues they visit while in the UAE. Messages, channels and locations can be tailored with demographic, technographic, psychographic and geographic data for a perfect fit. The foreign visitors’ audience is further segmented into business and leisure groups, using their affinities, behaviours and locations. These can be refined further through multiple filters to suit specific needs and creatives can be tailored to match each cluster.

Quality and performance
All ads will be served in a brand-safe environment and meeting viewability goals. With its super tracker, MEmob+ can calculate the universal effective CPM, remove duplicate targeting and acquire audience insights. Its proprietary location intelligence allows MEmob+ to track the footfall generated by campaigns using exposed users’ unique device IDs. Advertisers can literally map the journey from ad exposure to foot traffic at the Expo 2020 site, hotels, restaurants, attractions, malls, business districts…

By targeting them while they research overseas trips, business and tourist venues and services in Dubai can attract foreign travellers to the UAE through tailored and contextually targeted messages. Thanks to its unique geo-spatial data, MEmob+, the largest source of intelligence on people’s behaviours and locations, can help shape their journey to and around the UAE, accurately and effectively.

IhabFrom the Expo to you: bringing travellers in
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Take social content further with Social Display+

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Social Display+, a new advertising solution recently launched by MEmob+, combines brands’ best social content with the efficiencies and scale of programmatic. Social Display+ ads repurpose existing social media posts and configure them for traditional banner placements on mobile sites and apps. These support programmatic campaign goals, including awareness, prospecting and direct response.

 

Lower costs

One key aspect behind the appeal and success of Social Display+ ads is that there are no additional production costs. With Social Display+, advertisers can use the full spectrum of their social content, diversifying the ad stock at no extra cost. Social Display+ ads look like a Facebook post, an Instagram story or a carousel post, for example.

By providing a better, more organic user experience, they help brands break through display ad clutter and combat banner blindness. Using the familiar and popular content, experiences and interactions from social media campaigns saves time and spares advertising budgets. Savings can be invested into reaching a larger audience.

Bigger reach and engagement

Social Display+ simply takes popular social content to the larger portion of a brand’s audience that resides outside of social media platforms. By integrating with DSPs, MEmob’s or DV360 for example, a brand’s best social content will achieve its full engagement potential on audiences beyond the walled gardens, extending the rich experiences people love and giving brands a bigger bang for their buck. Social Display+ recreates the native social content experience, including likes, shares, and clicks to a landing page.

The format also tracks advanced engagement metrics automatically. These are typically 5 to 8X higher than traditional display banners, relying instead on the more popular social media experience. Not only do Social Display+ ads consistently deliver higher CTRs, brand studies have also shown a 5X improvement in brand lift and consideration.

What’s more, MEmob+ can track and locate the Social Display+ audiences. As part of our device universe, their anonymised data has already been enriched and mined, offering exciting targeting and remarketing options. With our STRETCH™ DMP, the original social media audience can also be tracked.

This is quite literally taking social to another level.

To book your Social Display+ campaign, contact cr@memob.com

IhabTake social content further with Social Display+
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Chrome Cookies. Best Before: 2023

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We’re a couple of years away from a radical change in the way digital marketing operates. In 2023, third-party cookies, little pieces of code that report back on users’ internet journeys, will no longer be supported by Google’s Chrome browser. One piece of good news: first-party cookies are safe.

While Safari and Firefox have done the exact same thing for a while now, it matters because Chrome enjoys a 62% market share in the region. That doesn’t mean Google will stop tracking and targeting users in its ecosystem, but it will stop ‘sharing’ and create another walled garden instead.

Is this in the interest of consumer privacy or an attempt to strengthen its dominance in the advertising market? You can come to your own conclusions but we’re going for the latter.

The reliance on third-party cookies for multiple aspects of marketing is significant, despite their imperfections and limits. Even though they can’t follow users across devices, more than 60% of them are blocked or deleted and, when they’re not, half of them are poorly matched across the web, causing bad targeting, cookies are everywhere.

Understandably, the news of their deprecation could cause you panic or despair. How will you:

  • Analyse and gain insights into your existing or potential audiences
  • Optimise your campaigns in terms of reach and frequency
  • Target, retarget audiences or create suppression audiences
  • Run multi-touch attribution analysis (who want last touch attribution anyway)?

Thankfully, viewability, brand safety, ad fraud and econometric models won’t be affected as they rely on other data sources. Ad recall, brand equity and brand lift studies will be more complex but not impossible.

The biggest issue will be the ability to determine who’s been exposed to your ads (and who hasn’t). The implications on marketing effectiveness are far reaching. In particular, walled gardens operating in isolation from others, like social media and now Google, prevent marketers from working with universal reach and frequency or retargeting users from one environment in another. Proprietary IDs that exist within walled gardens don’t allow for interoperability or spend optimisation across channels at a time when ROI is king. The likely duplication from the absence of cookies will lead to over-targeting, budget wastage and lower ROI.

What’s more, marketers also need a solution to:

  • gather audience insights to build accurate profiles based on the users exposed to their ads, who engaged with them or visited their site. Traditional methods to understand existing or potential audiences will not help with the data enrichment of exposed audiences or the creation of lookalike audiences with other DMPs
  • retarget of users identified in the Google environment on the web, in apps or social
  • tailor and serve ad creatives on the fly based on multiple attributes, including time, location and interests
  • map conversion paths and attribute value across digital media channels as well as physical locations. This requires a consistent identity across the open internet as well as the real world

The good news is that the deprecation of cookies is not an Armageddon because the solution already exists. At MEmob+, 95% of our work is cookie-free and privacy-compliant.

Our solution is the Connected ID. It connects first-party data to multiple data layers from other first-party and second-party sources, mobile measurement partners and our proprietary location intelligence. While it connects to device identifiers and Mobile Advertising IDs, it is not dependent on them to deliver accuracy. It matches many other attributes and behaviours across devices and ecosystems to create individual profiles and segments that can be identified and targeted with relevant messages, based on demographic, psychographic, geographic or technographic attributes. MEmob’s audiences can even be used on Facebook and Instagram, effectively tearing down the walls around these walled gardens.

MEmob+ operates on a data universe that comprises billions of individual records, covering 144 countries and the whole Middle East. It is quite simply the largest and most precise resource on people and places in the region and the world. Because it provides a single view of individuals, our Connected ID answers all the challenges created by the moves to protect consumer privacy, in terms of insights, data enrichment, targeting/re-targeting, frequency capping, multi-touch attribution, measurement and reporting on users rather than devices.

Thanks to MEmob’s proprietary technology solutions, brands can enrich, mine, activate and monetise their first party data. Once matched in our data universe, they can select offline attributes, such as location, brand affinity and interests, to create custom segments or use existing ones. Given this holistic understanding of their existing or potential customers in the real world, marketers gain an enhanced yield on their audience and inventory, with a higher marketing ROI and lower spillover. All without a single third-party cookie.

To remove cookies from your marketing diet, contact us at cr@memob.com

IhabChrome Cookies. Best Before: 2023
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Have a data-enriched Ramadan

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The Ramadan experience this year will once again be a mixture of tradition and adaptation to unique conditions. Here is a quick round-up of ways to make it as special and safe as possible.

Covid guidelines
– Avoid social gatherings: bring your guests to the table via Zoom, Google Meet, Botim….
– Ignore Iftar tents: book in restaurants or order in instead
– Respect social distancing protocols in mosques: better pray at home and stream sermons

There’s an app for that
Here are the most popular apps (biggest/fastest growing) to improve your Ramadan experience:
Food: Talabat (top)/Deliveroo (hot)
Grocery: Instashop (top)/NowNow by noon (hot)
Religion: Khatmah – ختمة (top)/Golden Quran – المصحف (hot)
Charity: Impact-Steps for a cause (top)/WowApp – Earn. Share. Do Good (hot)
Streaming: Netflix (top)/Shahid – ﺷﺎﻫﺪ (hot)
Gaming: Garena Free Fire – The Cobra (top)/Pubg Mobile – Karakin (hot)
Podcasts: Drum Pad Machine – Beat Maker (top)/Anghami: Music & Podcasts (hot)
Shopping: Amazon (top)/noon (hot)
Wellbeing: MyFitnessPal (top)/Daily Workouts Fitness Trainer (hot)
Gifting: YouGotaGift (top)/ Floward Online Flowers & Gift‪s (hot)

Time well spent
Last year’s Ramadan was the first one with social restrictions. We saw:
– 100% increase in Qibla Finder app downloads
– 1000% increase in “quick recipe” searches week on week during Ramadan
– 78% increase in grocery delivery app downloads (YoY first two weeks)
– 13% increase in e-commerce app downloads (YoY first two weeks)
– 37% increase in entertainment app downloads (YoY first two weeks)
– >50% of MENA users’ time spent on online entertainment

Ramadan in numbers
Some important figures about this year’s Ramadan in the UAE:
– There are about 4 million Muslims in the UAE
– The fast will last about 14 hours per day
– With your help, Dubai plans to give away 100 million meals
– Some 30,000 products will be discounted by up to 75% this Ramadan
– 91% of UAE with at least one vaccine shot as the Holy Month begins

When and where to eat in Dubai and Abu Dhabi
Curtains are off this year revealing the best dining experiences whether you fast or not. Here are restaurants open during the day as well as for iftar. Prefer cooking but like convenience too? How about cooking along with a Jumeirah chef by ordering one of the hotel chain’s meal kits.

Charity begins online
With the advice being to avoid donation tents, don’t let Covid stop you from spreading kindness. There are many ways to do good from the comfort of your sofa.

Perfect time to explore
Whether you’re ready for retail therapy or simply going out, here are some suggestions on what to do this Ramadan.

The whole MEmob+ team wishes you a safe, blessed and data-enriched Ramadan

IhabHave a data-enriched Ramadan
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Ramadan Kiri with 30 recipes in one click

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The Ask:

Bel wanted to make sure its Kiri cheese was the star ingredient in Ramadan dishes in 2020, inspiring GCC women who shop and cook with its recipes. Using its deep knowledge of content preferences and mothers’ behaviours during the Holy Month, MEmob+ conceived a clever creative idea and a smart targeting approach to distribute the recipes efficiently.

The Answer:

MEmob+ first used its geographic (location) intelligence and its technographic data in its database of 9+ billion UDIDs to identify females with children and who shop and cook. Location data from ALLPINGS pointed to female users detected in supermarkets/groceries, nurseries/schools/play areas and relevant retail stores. Technographic data was used to confirm the 4+ household size with Graph Identity technology and interest in shopping, cooking and children’s education with recency and frequency of usage of relevant apps on their devices. This gave a total audience of 31 million 25+ women in the GCC alone.

After analysing the various personas, their interests and behaviours, MEmob+ created and deployed a rich media campaign of mobile and in-app ads offering 30 days’ worth of recipes using Kiri. It was delivered to relevant mobile users in the GCC and the Levant. Upon clicking on the banner, the 30 recipes were automatically saved in their calendar app, along with daily reminders of the day’s recipe at noon. Each calendar event linked to the recipe page, featuring a shopping list and instructions, on the Kiri site.

 

Millions of impressions were served, using First-Party Data, Custom-Built and Pre-Defined segments. Users were also targeted on a contextual basis using a list of keywords.

 

 

 

 

The Results:

The campaign exceeded goals and benchmarks. First, in terms of impressions and unique reach, achieving 28%, rather than the planned 21%, of the target universe with the same budget. Second in terms of engagement, as users enthusiastically clicked on the ads (3.07% CTR, 614% above benchmark) and downloaded the calendar (24.34% conversion rate), largely from the first impression. On average, each calendar download led to three recipe views, the most popular being Kunafe Cheesecake Balls and Creamy Chicken and Rice Gratin.

This is the result of the right message to the right people, in the right place at the right time. The manner in which it was delivered, i.e. the convenience of 30 recipes in the users’ calendar with daily reminders with a single click, was the secret ingredient in this delicious recipe.

IhabRamadan Kiri with 30 recipes in one click
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McDonald’s gets tasty results from fresh geo-farmed data

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The Ask:

During the country’s curfew to contain the pandemic, McDonald’s RICC, the chain’s franchisee in the Northern, Eastern and Central regions of Saudi Arabia, wanted to stimulate its in-store traffic, particularly drive-through. The task was to engage with the people still driving around.

The Answer:

MEmob+ deployed geo-fences around the chain’ stores and their competitors’ to capture the UDIDs of passing or stopping by. Specific locations, including petrol stations, were also selected. Geo-farming the data, they created a QSR audience segment comprising people seen in and around the brand’s and its competitors’ stores in the 30 days prior to the campaign start. It was created by analysing multiple data sets in AllPings, MEmob’s intelligent location and audience insights platform, including users of the client’s apps and people who had ordered online.

Several sub-segments were created, as well as different messages to highlight McDonald’s RICC’s Covid-19 hygiene protocols and promote drive-through ordering. This two-prong approach was designed to reassure and stimulate purchases from potential in-store customers. People in these segments were proximity re-targeted with ads served through mobile sites and apps. The messages were delivered in real-time, boosting awareness and increasing walk-ins and drive-throughs thanks to the relevant targeting. People engaging with the mobile ads were then remarketed.

MEmob+ combined several technologies to accurately measure the footfall in-store and the chain’s market share, before attributing the traffic to media. Using a control group of device IDs that were not served any ads, they were able to quantify the lift in footfall from the campaign.

 The Results:

Reaching users in the vicinity of the chain’s or competitor stores, the campaign far exceeded the audience engagement benchmark. The precise targeting based on location and intent delivered a 35% lift in visitation between exposed and non-exposed groups.

 

More than 85% of the generated traffic came from real time proximity targeting. Of the two creative routes, the drive-through messaging proved much more effective, generating 68% of the footfall.

 

 

The campaign also boosted the traffic to the chain’s online ordering site by 60% over the same period in the previous year. There was an even stronger increase, 87% overall, in app users during the campaign duration compared to the previous year. The whole activity led to a 26% yield increase and a 315% audience expansion.

As well as footfall attribution, this approach contributed to a better understanding of the QSR audience’s behaviours. Geo-farming delivered useful insights into the various audience segments and their interests and habits, including their key destinations. These will be used in subsequent campaigns.

These are valuable steps on a longer journey of loyalty to McDonald’s RICC and towards a tastier marketing ROI.

IhabMcDonald’s gets tasty results from fresh geo-farmed data
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IKEA part sale: right time, right place, right message.

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The Ask:

To boost its in-store traffic for its part sale, IKEA UAE briefed MEmob+ with a five-week digital campaign targeting their stores’ respective catchment areas in Dubai, Abu Dhabi and Al Ain.

The Answer:

MEmob+ created tight geo-fences around IKEA’s four UAE stores, their respective catchment areas and competitor stores to capture the UDIDs of potential shoppers. People with competitor apps on their phone, visiting their website or engaging contextually with home improvement, furniture or décor, were also identified.

The relevant device IDs were geo-farmed to serve the sale ad through mobile sites and apps. Users were invited to check the sale online and visit their local store. People who have been reached by the campaign and driven to visit a store are detected within the geo-fences.

Using several technologies, MEmob+ accurately measured their footfall in-store and their dwell time, before attributing it to media. Using a control group of device IDs that were not served any ads, they were able to quantify the lift in footfall from the campaign.

The Results:

The campaign far exceeded the category benchmarks, reaching primed shoppers in the vicinity of IKEA or competitor stores. It delivered a 28% lift in visitation between exposed and non-exposed groups. As well as footfall attribution, this approach contributes to a better understanding of this audience’s behaviours, like their dwell time in-store or their preferred locations.

Geo-farming delivered useful insights into the various audience segments and their interests and habits, including how they interacted and visited the stores. These will lead to higher levels of targeting precision, as IKEA will be able to identify new residents, people living in villas or apartment, alone, with a partner or a family, even those with a new baby.

The cost per footfall was also 3X lower than the category benchmark, demonstrating that for retailers, it really is about location, location, location.

IhabIKEA part sale: right time, right place, right message.
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