Market Research & Feasibility Studies Backed by Real Movement
Market Intelligence Built on Real-World Behaviour
Mobility, footfall and direct consumer insights powering Feasibility Studies, Brand Lift Studies and audience segmentation across the GCC.
Market Research & Feasibility Studies
Backed by Real Movement
Market Intelligence Built on Real-World Behaviour
Mobility, footfall and direct consumer insights powering Feasibility Studies, Brand Lift Studies and in-depth research across the GCC.
Research Beyond Insights
The only GCC-based provider delivering the full 360° scope of managed services: real behavior data, direct surveys, audience activation, creative production, and offline attribution, end to end.
Feasibility &
Market Analysis
- A feasibility study evaluates whether a new location, product line, or market entry will succeed before you commit capital. MEmob builds feasibility studies using real foot traffic, population growth, competitive density, and demand modeling by service or product line.
- Customers’ perception and sentiment towards your brand is essential for building the perfect marketing mix.
- Brand Analysis helps with planning, developing, and executing effective marketing strategies
- Insights help connect you with your customers and showcase why your brand is better than your competitors’.Â
- Help customers connect with your brand and feel more secure.
Brand Lift Studies (BLS)
- Matches every reported lift in awareness against anonymized real-world footfall; so you know the shift didn’t just register, it walked through the door.
- Lift is broken down by segment: age, location, audience & device behavior; so you see which audiences actually shifted.
- Activation and Measurement run on the same dataset, lift results can inform in-flight campaign adjustments; to protect and optimize your budget spent on the right audience.
- Lift is benchmarked against anonymized visitation to named competitor locations, isolating whether awareness gains converted into footfall diverted from a specific competitor.
- Customers’ perception and sentiment towards your brand is essential for building the perfect marketing mix.
- Brand Analysis helps with planning, developing, and executing effective marketing strategies
- Insights help connect you with your customers and showcase why your brand is better than your competitors’.Â
- Help customers connect with your brand and feel more secure.
Audience Behavioral Segmentation
& Competitive Benchmarking
- MEmob segments by actual behavior: where people shop, how often, and whether they’re loyal or drifting to a competitor, using anonymized device-level mobility data enriched with direct consumer surveys via Blapp app for brand sentiment, product preferences, and purchase drivers.
- Benchmarking runs against named competitor locations; measuring real overlap, migration, and share of visits between your business and the specific competitors you’re actually losing customers to.
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Market Research Knowledge Centre
Expert answers to the most important questions about Market Research, Feasibility Studies, Brand Lift Studies, and Audience Segmentation.
A feasibility study evaluates whether a new location, service line, or market entry is likely to succeed before you commit budget or a lease. MEmob+ builds feasibility studies using real foot traffic, population growth, and competitive density data rather than assumptions.
Both. MEmob combines anonymized real-world mobility and footfall data showing where people actually go with direct consumer surveys via Blapp, capturing why: brand sentiment, product preferences, and purchase decision factors. Behavioral data shows the pattern; Blapp surveys explain the motivation behind it.
Global research firms rely primarily on self-reported panel surveys and apply standardized global methodology at enterprise pricing and timelines. MEmob combines real anonymized mobility and footfall data with direct consumer surveys via Blapp, delivering GCC-native research faster and at a scale suited to regional mid-market and enterprise brands alike.
Most local research agencies rely on manual fieldwork, panels, and focus groups without a proprietary data platform behind them. MEmob runs on AllPings, our real-world mobility data platform, and Blapp, our survey application combining millions of anonymized data points with direct consumer research, then activating campaigns off the same insights through Excelate DSP.
MEmob is one of the only GCC-based providers offering the full loop as one managed service: data and research, audience activation through Excelate DSP, creative production through Blueprint, and offline attribution through Stretch ;unlike data-only providers such as Locala or Azira, or research-only firms with no activation capability at all.
All industries including – Retail, F&B, automotive, healthcare, real estate, QSR, F&B, FMCG and financial services brands across the UAE, KSA, Qatar, and wider GCC use MEmob for site selection, competitive benchmarking, and campaign measurement.
