Head & Shoulders Winning Market Share with Precision Audience Targeting and Location Intelligence
Head & Shoulders didn’t just launch a new product in a market saturated with hair care solutions; it activated a purpose-built strategy to reach a high-intent, culturally nuanced audience. With the introduction of Head & Shoulders Neem, a variant infused with a deeply rooted Ayurvedic ingredient, the brand targeted South Asian consumers exclusively through Lulu […]
30 Days of Rituals, 3,345 Store Visits, 1 Seamless Strategy
MEmob+: Turning Wellness into Footfall, From Online Engagement to In-Store Action Across KSA & Kuwait. When Rituals set out to increase footfall, drive seasonal relevance, and stay top-of-mind among wellness-focused shoppers in Saudi Arabia and Kuwait, MEmob+ delivered a strategy powered by AllPings, its proprietary audience and location intelligence engine. Two campaigns were launched: “Gifting” […]
Driving HNWI Footfalls to Luxury Jewelry Stores in Dubai & Abu Dhabi with Excelate DSP
Leading luxury jewelry brand partnered with MEmob+ to connect with high-net-worth individuals (HNWI) in two of the region’s most prestigious retail destinations: Dubai Mall and the Four Seasons Hotel Abu Dhabi. The goal? Drive qualified footfall while maintaining brand integrity through premium, fraud-free placements. Leveraging the power of Excelate DSP and AllPings, MEmob+ delivered a […]
MEmob+ and Skechers Partner for Precision Marketing for Pilgrim Comfort During Hajj
Skechers, renowned for its durable and comfortable footwear, aimed to launch a new shoe product line—the “Hajj Shoes Collection”. Given the physical demands of the pilgrimage, there was a significant opportunity for Skechers to market their shoes as a reliable companion for pilgrims seeking comfort during their spiritual journey. MEmob+, leveraging its proprietary location intelligence […]
The Award-Winning Nike ‘Fresh Start’ Ramadan Campaign Driving 63x ROAS
Nike: Turning Ramadan Into a Fresh Start for Fitness & Retail Ramadan is often seen as a slowdown period for fitness brands, but Nike transformed it into an opportunity to inspire, engage, and convert. Partnering with MEmob+ and its AllPings, a SaaS location intelligence & Audience Activation platform, Nike launched the Fresh Start Campaign, a […]
MEmob+ Data-Driven Audience Enrichment Helps Babyshop Drive Acquisition
Babyshop, Landmark Group’s one-stop children’s concept store, was experiencing a declining conversion rate. Their challenge was to raise awareness and drive new app installs. They also wanted to retarget new as well as former inactive app installers to drive acquisitions. For this, they aimed at targeting mothers and pregnant women across the UAE to drive […]
MEmob+’s Location Technology Helps Almarai Raise Awareness
Almarai, the world’s largest vertically integrated dairy firm, launched a wide range of unique premium (Farm’s Select) smoothies to capitalize on the increasing trend of health and indulgence without compromise in Saudi Arabia. Their goal was to raise awareness and generate demand from discerning consumers. The challenge was to identify and target the right profiles […]
