From Scroll to Sale: The 3 Steps of Personalized Advertising Journey

 “Restore your hair, own your look! Get a 20% discount on your selected package!” Caught while scrolling through his Instagram account, Sam stumbled upon this irresistible ad from a downtown hair transplant clinic just 30 minutes away from his doorstep. Interested, he excitedly told his wife and instantly booked an appointment. Yet, as the initial […]

Unmissable Insights for a Successful Back-to-School Season

The back-to-school (BTS) season is a crucial period for retailers and businesses alike, representing a time of heightened consumer activity and significant revenue potential. As the anticipation of the new academic year builds, parents, students, and educators embark on a quest to equip themselves with all the essentials for a successful start. In this dynamic […]

Saudi Arabia’s QSR Market Surges Ahead with Unparalleled Growth

The Saudi Arabian Food Services Market is anticipated to reach USD 26.54 billion by 2026, growing at a CAGR of 7.68% during the forecast period. The Quick Service Restaurant (QSR) industry in Saudi Arabia is experiencing a dynamic and competitive landscape. The present state of the Quick Service Restaurant (QSR) industry in the country highlights […]

Unleashing the Power of Zero-Party Data: Revolutionizing Data-Driven Marketing!

Digital marketing can very simply be defined as “Achieving marketing objectives through applying digital media, data, and technology.” It is the practice of promoting products or services using various online channels and platforms, such as websites, social media, email, and search engines, to reach and engage with a targeted audience. It encompasses strategies and techniques […]

Get inside the mind of your target market this summer

The famous opening lines of Chaucer’s Canterbury Tales, ‘Aprille with his shoures soote’ (April with its sweet showers), stated that summer was the time when people longed to set off on their travels. Summer travel has existed for over 500 years, whether as pilgrimages that gave birth to the concept of ‘holidays’ (from ‘Holy Days’) […]

Capitalize At The Largest Event Of The Year

The Biggest Football event is soon to kick off. The event has become more than just an international football tournament – it has morphed into an emotion that resonates with many. This is undoubtedly one of the most significant events of the year promising massive payoffs to marketers and advertisers. According to sources, the event […]

Spotting Mobile AD FRAUD – Even Uber Not Spared

Successful brands take a full-funnel and omnichannel marketing approach to support their measurement strategy With the scale of data available in today’s technology-driven world, organizations that are mobile centric, face an overwhelming amount of information. The days of measuring an app’s potential by how many downloads it received are long gone. These days, it can […]

Let your ads take you places!

At MEmob+, we’re taking our efforts to ensure clients maximize the efficacy of their marketing messages and creatives to a whole new level. We provide rich media solutions to ensure clients enhance their marketing activities. Knowing that the most important aspect of a marketing strategy is attracting your target audience. Rich media ads effectively accomplish […]

MEmob+ launches EXPO visitor audience segments

Staging the EXPO 2020 was always going to be a mammoth task, and, while the pandemic forced a one-year delay for its opening, millions still passed through its gates from October 2021. MEmob+, which has billions of profiles built on device IDs in its SMART data management platform, has matched at least 8 million visitors […]

From outdoor to in-store

The Ask: A German luxury car manufacturer wanted to assess the performance of its outdoor advertising placements in the Abu Dhabi emirate and in Kuwait. The main objective was to determine the OOH audience and work out the footfall conversions to its showrooms. It was a key step to work out the ROI of the […]

From Top to Bottom: How a Full Funnel Boosts Your Conversion Rates

There was a time when mass marketing prevailed, when economies of scale ruled, and wastage was acceptable. Instead of a generic, all-encompassing approach, brands can now deploy activities and messages best suited to individuals’ needs and position in the purchase funnel. Today, brands can speak to consumers one on one, so why are we still […]

Maximizing Your Tourist Reach: A Data-Driven Approach from the Expo

The ambitious target of 25 million visitors to the Expo 2020 is achievable as long as we capitalise on every pocket of potential travelers. Looking at the usage of travel-related sites and apps shows that large numbers of people around the world are planning trips abroad for business or leisure. To reach this critical audience […]

Ramadan Kiri with 30 recipes in one click

The Ask: Bel wanted to make sure its Kiri cheese was the star ingredient in Ramadan dishes in 2020, inspiring GCC women who shop and cook with its recipes. Using its deep knowledge of content preferences and mothers’ behaviours during the Holy Month, MEmob+ conceived a clever creative idea and a smart targeting approach to […]

McDonald’s gets tasty results from fresh geo-farmed data

The Ask: During the country’s curfew to contain the pandemic, McDonald’s RICC, the chain’s franchisee in the Northern, Eastern and Central regions of Saudi Arabia, wanted to stimulate its in-store traffic, particularly drive-through. The task was to engage with the people still driving around. The Answer: MEmob+ deployed geo-fences around the chain’ stores and their […]

MEmob+’s Location Technology

While mobile phones keep advancing and focusing on the biggest visual changes to their platforms, this time around, the operating systems’ engineers focused on expanding feature sets and improving workflows while adding a ton of new tools for developers to give their apps more abilities than ever before. Continuity. The most impressive new enhancement methodologies […]