Precision in Personalization: MEmob+ Back-to-School Story

Sam, having successfully navigated the world of targeted advertising and embraced his new look, found himself amidst the hustle and bustle of back-to-school preparations. His wife, Emily, embarked on a mission to procure all the essential supplies for their kids. Picture this: As Emily scrolled through her social media feed, the algorithms whispered among themselves, […]

Grabbing Attention in the First 5 Seconds – Ads In The Gaming World

In-Game Advertising: Creating in-game video ads is a brilliant strategy to engage audiences and generate excitement around your brand and its products, but it presents a unique challenge: capturing players’ attention within seconds. With the option to exit ads delivered in different formats after just 5 seconds, you often have only a brief moment to […]

How Personalized Ads Led Sam and Emily to Their Dream Vacation

Sam and Emily found themselves longing for a much-needed family vacation—a chance to make meaningful memories with their kids. With their children’s enthusiastic expectations for a fun-filled adventure during the summer and their need for a peaceful retreat, the search for the ideal holiday destination became a challenge: Their main objective: Find a place where […]

Targeting the True Decision Makers of Back-to-School Shopping!

Hey advertisers! It’s that time of the year again—back-to-school season preparations are back again! Guess what? If you’re aiming to get your products on those shopping lists, it’s all about winning over the kiddos. Kids these days aren’t just tagging along for shopping—they’re the VIP decision-makers! From the coolest lunch boxes to the trendiest backpacks, […]

Racing to Success where F1 Thrills Meet Saudi Sights

Imagine your brand racing down the final stretch at the final corner, neck, and neck with competitors, and you’re looking for that one opening to pull ahead and take the checkered flag. In marketing, that edge comes from understanding and leveraging the latest trends in entertainment combined with understanding tourist behaviors and interests. Today, we’re […]

MENA Consumer Trends: Foodies, Green Influencers, and Hyperlocal Experiences

Consumer behavior in the MENA region is changing significantly due to factors like increased urbanization, growing affluence, and widespread use of digital technology. This shift is creating a varied consumer landscape, with distinct preferences and aspirations among different segments. The holy month of Ramadan provides a unique opportunity to connect with audiences in a personalized […]

GCC’s Holiday Shift: Tradition to Modern Celebrations

When we think of Christmas, our minds often gravitate toward Western countries; however, it may be intriguing for many to discover that Christmas is celebrated in diverse cultural settings, including countries within the Gulf Cooperation Council (GCC). The unique blend of cultures adds a fascinating dimension to Christmas traditions in the Gulf Region. Christmas Celebrations […]

Secrets to Seasonal Marketing Success: Tailor Your Shopper-Centric Strategy.

In 2022, Black Friday witnessed a remarkable $9.12 billion in online revenue, cementing its status as one of the premier shopping spectacles of the year. As we approach the upcoming Black Friday, brands are immersed in preparations for this momentous shopping event. Black Friday is more than just discounts; it’s about offering precisely tailored deals […]

Play to Win, How Gamified Ads Are Changing the Marketing Game

Gamification has emerged as a powerful strategy in the face of rising competition and the need for businesses to capture and retain their customers’ attention. Gamified Ads not only put your audience in the spotlight but also immerse them in the storyline of your brand. Companies can captivate customers and leave a lasting impression by […]

Unmissable Insights for a Successful Back-to-School Season

The back-to-school (BTS) season is a crucial period for retailers and businesses alike, representing a time of heightened consumer activity and significant revenue potential. As the anticipation of the new academic year builds, parents, students, and educators embark on a quest to equip themselves with all the essentials for a successful start. In this dynamic […]

Saudi Arabia’s QSR Market Surges Ahead with Unparalleled Growth

The Saudi Arabian Food Services Market is anticipated to reach USD 26.54 billion by 2026, growing at a CAGR of 7.68% during the forecast period. The Quick Service Restaurant (QSR) industry in Saudi Arabia is experiencing a dynamic and competitive landscape. The present state of the Quick Service Restaurant (QSR) industry in the country highlights […]

Get inside the mind of your target market this summer

The famous opening lines of Chaucer’s Canterbury Tales, ‘Aprille with his shoures soote’ (April with its sweet showers), stated that summer was the time when people longed to set off on their travels. Summer travel has existed for over 500 years, whether as pilgrimages that gave birth to the concept of ‘holidays’ (from ‘Holy Days’) […]

Capitalize At The Largest Event Of The Year

The Biggest Football event is soon to kick off. The event has become more than just an international football tournament – it has morphed into an emotion that resonates with many. This is undoubtedly one of the most significant events of the year promising massive payoffs to marketers and advertisers. According to sources, the event […]

Spotting Mobile AD FRAUD – Even Uber Not Spared

Successful brands take a full-funnel and omnichannel marketing approach to support their measurement strategy With the scale of data available in today’s technology-driven world, organizations that are mobile centric, face an overwhelming amount of information. The days of measuring an app’s potential by how many downloads it received are long gone. These days, it can […]

Personalisation: a marketing win-win

Remember the fundamental tenets of marketing, the 4 Ps: right product, right place, right price, right promotion? They were missing a fifth: right person, because personalisation ought to be at the heart of marketing. In the age of mass media, the right audience was a picture painted with broad brushstrokes. With data it’s incredibly refined […]

MEmob+ launches EXPO visitor audience segments

Staging the EXPO 2020 was always going to be a mammoth task, and, while the pandemic forced a one-year delay for its opening, millions still passed through its gates from October 2021. MEmob+, which has billions of profiles built on device IDs in its SMART data management platform, has matched at least 8 million visitors […]

Maximizing Your Tourist Reach: A Data-Driven Approach from the Expo

The ambitious target of 25 million visitors to the Expo 2020 is achievable as long as we capitalise on every pocket of potential travelers. Looking at the usage of travel-related sites and apps shows that large numbers of people around the world are planning trips abroad for business or leisure. To reach this critical audience […]