Turning Footfall into Fortune: du’s 112x ROI Success Story
du, a leading telecom provider, faced declining physical retail engagement in Abu Dhabi, where a high-value, digitally resistant audience preferred in-store experiences. Partnering with MEmob+ and leveraging AllPings’ Location Intelligence Platform, du launched a hyper-targeted, location-driven campaign to reclaim market share. By using geo-fencing, dynamic creative optimization, and precise media activation, the campaign reached 875 […]
