Conquering Daytime Fasting: How Nike Sparked Home Workouts and Boosted Sales During Ramadan.
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Nike, the industry leader in footwear and sports equipment, aimed to encourage home workouts and boost sales during Ramadan in classic Nike style. Daytime fasting, on the other hand, posed a problem for the business since it disrupted training regimens and reduced demand for sports apparel. Nike intended to reach out to goal-oriented sports enthusiasts […]