KitKat’s Interactive Gamified Campaign Won Genz & Shoppers’ Hearts

KitKat, a renowned chocolate brand, aimed to resonate with Gen Z, shoppers, and digital-savvy audiences in the UK and Germany. Using MEmob+, KitKat leveraged interactive gamified ads, brand lift studies, and insightful analytics to boost brand awareness, engagement, foot traffic, and brand recall. Challenge: KitKat faced challenges in engaging tech-savvy teenagers, measuring offline impact, and […]