Nestle KitKat | Turning Mobile Attention into Shelf-Level Sales
How KitKat closed FMCG’s billion-dollar blind spot 2.3x stronger ad recall | 3.8x higher offline conversions 35,572 verified supermarket visits +42% purchase uplift (Germany) | +39% purchase uplift (UK) In a crowded FMCG market, KitKat’s brand awareness was already strong, but digital media couldn’t prove a direct impact on sales. The typical broad-reach approach was […]
Almarai L’usine Tortilla Wraps | +22.5% Ad Recall and 89% Viewability in a Saturated UAE FMCG Category
Winning Attention in the UAE’s Most Competitive Bread Category Through Location Intelligence 89.49% Viewability. 71K engagements. +22.5% lift in ad recall. During the most competitive food advertising window of the year, Almarai’s L’usine Tortilla Wraps cut through category clutter by replacing broad reach with location-intelligent precision. By activating real-world behaviors such as supermarket and gym […]
Kiri Engaging Specific Consumers Beyond the Conventional Ads with MEmob+
Aiming to redefine how FMCG brands connect with consumers, Kiri partnered with MEmob+ to build a campaign that moved far beyond traditional awareness.Through innovative digital strategies, the brand integrated itself into the daily habits of its audience — creating sustained relevance and deeper emotional connection. The mission was clear:reach the right consumers, drive higher engagement […]
