Head & Shoulders Winning Market Share with Precision Audience Targeting and Location Intelligence
Head & Shoulders didn’t just launch a new product in a market saturated with hair care solutions; it activated a purpose-built strategy to reach a high-intent, culturally nuanced audience. With the introduction of Head & Shoulders Neem, a variant infused with a deeply rooted Ayurvedic ingredient, the brand targeted South Asian consumers exclusively through Lulu […]
30 Days of Rituals, 3,345 Store Visits, 1 Seamless Strategy
MEmob+: Turning Wellness into Footfall, From Online Engagement to In-Store Action Across KSA & Kuwait. When Rituals set out to increase footfall, drive seasonal relevance, and stay top-of-mind among wellness-focused shoppers in Saudi Arabia and Kuwait, MEmob+ delivered a strategy powered by AllPings, its proprietary audience and location intelligence engine. Two campaigns were launched: “Gifting” […]
