Skechers, renowned for its durable and comfortable footwear, aimed to launch a new shoe product line—the “Hajj Shoes Collection”.
Given the physical demands of the pilgrimage, there was a significant opportunity for Skechers to market their shoes as a reliable companion for pilgrims seeking comfort during their spiritual journey.
MEmob+, leveraging its proprietary location intelligence platform, Allpings, and Excelate, its premium programmatic advertising DSP, built a technology-based strategic approach to achieve top results that:
Got the campaign impressive results, demonstrating the power of targeted digital marketing:
- Return on Ad Spend (ROAS): 4.44x ROAS
- Store Visits: Drove 340,839 visits to Skechers stores
- Conversion Rate: Maintained a high conversion rate of 12.76%
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