McDonald’s faced the challenge of meeting theMcDonald’s UAE and MEmob+ – Driving Foot Traffic with Data-Driven Marketing needs of time-strapped consumers. To maintain market leadership and enhance customer experience, McDonald’s introduced the “Order Ahead” feature.
Challenges To Overcome:
- Shifting Consumer Behavior
- Targeted Communication
- Optimizing Campaign Performance
Solution: Hyper-Targeting with Real-Time Insights
- Always-On Insights
- Audience Segmentation
- Real-Time Behavior Analysis
- Surveys
- Engaging Visuals and Targeted Offers
- Unichannel Ad Activation
