Maggi, a renowned leader, aimed to ignite consumer interest and engagement and boost website traffic for its delicious cooking pastes in the United Arab Emirates, Saudi Arabia, and Kuwait, especially with Ramadan approaching.
However, amidst intense competition and constantly changing shopping behaviors, MEmob+, leveraging the Allpings, Location, and Data Intelligence platform, helped Maggi achieve an over 159% increase in targeted reach using a strategic data-driven Ramadan-centric approach.
Results: The campaign surpassed expectations, achieving remarkable outcomes:
- 159.61% increase in targeted reach across all three countries (over 1 million unique users!)
- Calendar downloads exceeded 0.45% – a recipe for user engagement!
- Engagement rates soared above 9% in the UAE, keeping users hooked.
Discover the secrets behind Maggi’s Ramadan triumph! Download the complete case study to learn how they leveraged:
- The in-depth targeting strategies that delivered results.
- How the immersive calendar boosted brand awareness.
- Specific country-by-country Insights and top recipe downloads
Download the Maggi Ramadan case study to see how they leveraged data and creativity to achieve outstanding results.
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