From DATA to STRATEGY: Consumer Behavior Insights in the GCC During Ramadan 2024
Ramadan 2024 revealed a dynamic blend of tradition and innovation across the GCC, creating unprecedented opportunities for brands to connect with their audiences.
This case study dives into the offline and online consumer behavior trends shaping the region during Ramadan. Learn how GCC consumers’ shopping, dining, media consumption, and lifestyle preferences evolved, and discover how MEmob+ empowers brands with actionable data and analytics to stay ahead of these trends.
Key Highlights:
- E-commerce & Food Delivery: A 65% increase in online sales and a surge in post-Iftar orders across top platforms like Talabat and Careem.
- Media Consumption: Streaming and TV viewing peaked, with content tailored to Ramadan themes gaining traction.
- QSR Growth: Quick-service restaurants dominated, with the GCC market size expected to reach $15.9 billion in 2024.
- Banking & Retail: Significant spending increases, driven by Ramadan promotions and digital engagement.
