Many businesses process users’ personal information to create personalized content and enhance digital advertising.
The TCF is a voluntary accountability tool, and in May 2023, IAB Europe released version 2.2.
Let’s start with what is TCF
The TCF is a voluntary framework that businesses can implement to assist with serving digital ads while honoring laws like the GDPR and ePrivacy Directive.
The TCF works by having registered publishers and vendors integrate specific technical features into their systems:
By adhering to TCF 2.2, businesses not only meet regulatory requirements but also position themselves as trustworthy entities that respect user privacy. This compliance can serve as a competitive advantage in an era where data privacy is a significant concern for consumers.
