In 2022, Black Friday witnessed a remarkable $9.12 billion in online revenue, cementing its status as one of the premier shopping spectacles of the year.
As we approach the upcoming Black Friday, brands are immersed in preparations for this momentous shopping event. Black Friday is more than just discounts; it’s about offering precisely tailored deals to the right customers.
Did you know that for their holiday shopping, shoppers no longer rely entirely on Black Friday sales?
MEmob+, a leading data intelligence company understands the power of leveraging shopper data insights for precision in ad targeting. Let’s explore how MEmob+ can help you unlock the full potential of Black Friday, particularly with the holiday season rapidly approaching.
Gain the Competitive Edge with Shopper Behavior Insights to Tailor Your Ads
Understanding the shopper’s behavior allows you to dive into consumers’ minds, grasping their preferences, search habits, content consumption, and active app usage. Additionally, comprehending their mobility patterns to malls, supermarkets, and historical visitation trends empowers brands to precisely target consumers.
Discover how MEmob+ insights can assist you in tailoring your approach:
Personalization:
Our data analytics allow you to offer personalized product recommendations, ensuring that your customers see what they’re interested in. If your customers are searching for garden flowers, MEmob+ can help you suggest related products like outdoor decor, potting soil, or gardening tools.
Social Media Engagement:
Seamlessly integrate MEmob’s multichannel solution into your social media marketing strategy. Utilize targeted ads on platforms such as Meta, Instagram, Snapchat, and TikTok to engage with potential shoppers interested in cosmetics, fragrances, and other trending categories.
Inventory Management:
Avoid overstocking or understocking by aligning your inventory with real-time demand trends. If MEmob+ detects a surge in searches for scarves and formal shoes, you’ll be prepared to meet the demand.
Consumer Sentiments:
Through our product, the Wallace Rewarding App, we encourage consumers to participate in surveys in exchange for incentives. This grants brands access to intentionally shared consumer data, known as ZERO PARTY DATA, providing valuable insights for year-over-year strategies.
Tailored Ad Campaigns:
MEmob+ Solutions empowers you to create hyper-targeted ad campaigns based on the most searched products and keywords. Your ads will resonate more with potential customers.
Timing is Everything:
MEmob+ data analysis helps you launch promotions when it matters most. When searches for air fryers and dishwashers surge, you can effectively target your deals to maximize sales.
