Key Responsibilities:
- Campaign Planning and Execution: Develop and execute comprehensive paid media campaigns across all major social channels, including Facebook, Instagram, LinkedIn, Snapchat, and TikTok.
- Optimization and Analysis: Continuously monitor and optimize campaign performance, leveraging data-driven insights to maximize ROI.
- Google Ads and GA4 Expertise: Demonstrate proficiency in Google Ads and Google Analytics 4 to measure campaign effectiveness, track conversions, and identify optimization opportunities.
- Integration and Automation: Implement seamless integrations between various marketing tools and platforms to streamline workflows and enhance efficiency.
- Recommendation and Strategy: Provide expert recommendations on paid media strategies, including channel selection, budget allocation, and targeting for B2B and B2C clients.
- Stay Up-to-Date: Keep abreast of industry trends, emerging technologies, and best practices in paid media to ensure optimal campaign performance.
Qualifications:
- Bachelor’s degree in Marketing, Advertising, or a related field.
- Minimum 2-3 years of experience in paid media, with a strong focus on social media advertising.
- Proven track record of successfully managing and optimizing paid media campaigns.
- In-depth knowledge of Google Ads, Google Analytics 4, and social media advertising platforms.
- Strong analytical skills and ability to interpret data to inform strategic decisions.
- Excellent communication and interpersonal skills.
- Ability to work independently and as part of a team.
- Proficiency in Arabic and English language.
