du, a leading telecom provider, faced declining physical retail engagement in Abu Dhabi, where a high-value, digitally resistant audience preferred in-store experiences. Partnering with MEmob+ and leveraging AllPings’ Location Intelligence Platform, du launched a hyper-targeted, location-driven campaign to reclaim market share.
By using geo-fencing, dynamic creative optimization, and precise media activation, the campaign reached
- 875 K+ unique users,
- Achieved a 0.45% CTR (50% above target)
- Drove 1,596 store visits—78% above the goal.
The result?
A 112:1 ROI, 7% revenue growth, and a significant boost in brand loyalty. AllPings’ seamless integration of behavioral analytics and footfall attribution turned physical presence into revenue.
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