Gamification has emerged as a powerful strategy in the face of rising competition and the need for businesses to capture and retain their customers’ attention. Gamified Ads not only put your audience in the spotlight but also immerse them in the storyline of your brand. Companies can captivate customers and leave a lasting impression by incorporating elements of playfulness and competition into their marketing campaigns. This encourages individuals to actively participate in brand activities, share their experiences, and become loyal brand advocates.
Gamification has proven as a powerful catalyst, for increasing customer engagement, and brand awareness, and ultimately, driving business growth. Its extraordinary effectiveness stems from tapping into the fundamental human psychology, strategically harnessing our innate cravings for achievement, prestige, and gratification. By weaving these instincts into memorable brand interactions, gamification holds its sway and captures the attention of the audience effortlessly.
Gaming Revenue Predictions Take The Center Stage
A remarkable sum of $6 Billion in Gaming Revenue is predicted by 2027, nearly double the 2021. This rise is fueled by a massive surge of gaming and esports enthusiasts, projected to reach over 318 million by 2025, from 215.2 million in 2020. And the stage is set for even greater feats, with a spectacular projection of 322.7 million esports viewers anticipated by 2025.
The Battle Against User Churn and the Path to Unbreakable Engagement
The biggest achievement for apps is not just getting user attention but keeping them engaged over a long period. Unfortunately, most apps fail to do this. Research shows that the main reasons for users leaving an app are not understanding its value and the app not being easy and attractive to use. In fact, a huge 71% of users stop using an app within three months.
Three Month User Retention & Churn
Average for All Apps
Let’s Power-Up Your Apps with MEmob+
MEmob+ enables brands to deliver tailored gamified ads that resonate with individual attributes such as location, purchase patterns, and interests to their target audience segments. Imagine users diving into location-centric quests, participating in purchase-related competitions, or indulging in incentives driven by their passions. By harnessing gamification’s potential, your brand can supercharge customer engagement, encourage desired behaviors, and cultivate lasting loyalty. Gamification techniques like points, badges, leaderboards, challenges, rewards, and interactive experiences create enjoyable, motivating, and immersive user journeys.
Top Gamifications We LOVE!
Game On: Gamification, The New Face Of Advertising
MEmob+’s BluePrint Data-Driven Dynamic Creative Studio empowers you to captivate your audience through innovative rich media advertising. This approach opens the door to meaningful two-way conversations, increasing engagement and solidifying brand recall. It immerses users in dynamic experiences through a suite of interactive tools such as gamification, shopability, demos, and augmented reality (AR). This combination of features revolutionizes customer interactions, making content an unforgettable, engaging, and impactful part of their user journey.
Embrace the extraordinary transformation that Gamification offers, turning the ordinary into the exceptional, while supercharging engagement and skyrocketing conversions.
Marketers, the moment has arrived to elevate and energize your campaigns. Watch as engagement and conversions surge, driven by the enchanting allure of gaming.
Click here to Gamify Your Ads with MEmob+
