Sam and Emily found themselves longing for a much-needed family vacation—a chance to make meaningful memories with their kids. With their children’s enthusiastic expectations for a fun-filled adventure during the summer and their need for a peaceful retreat, the search for the ideal holiday destination became a challenge:
Their main objective:
Find a place where the kids can leave them in peace while they relax.
And the search for the perfect family vacation started.
Emily began to research places; scrolling on travel websites, reading reviews, and downloading booking apps in search of the perfect balance.
Sam spent hours scouring through travel forums and reading through blogs. Still, they struggled to find a destination, and it seemed like their trip was getting out of reach.
One night, just when they were about to lose hope, Sam was playing his usual word quest game and was stuck on a word – he decided to watch an ad for a clue.
And the answer to all his problems was right there!
The perfect eye-catching video ad.
Sam watched the entire 30 second video and forgot about his game, clicked on the ad and called out to Emily.
«Emily, come look at this,» held up his phone jumping up and down with his, now head full of hair.
«It’s as though they read our minds! «This resort has everything we were looking for.»
The resort provided a private section for parents to relax and a far-away area filled with games and activities to keep the kids occupied and entertained.
Emily’s eyes widened in amazement. «This is wonderful! exactly what we had been looking for.»
DID YOU KNOW? 52% of people who click on paid search ads are more likely to make purchases.
Seizing the Opportunity:
The Power of Personalization
Sam and Emily booked their stay at the beach resort on the spot, filled with anticipation for the unforgettable adventure they will have.
Behind the Ad Delivery,
The Technology
What happened wasn’t a coincidence. Advanced algorithms gathered and segmented Sam and Emily as travel-interested audiences.
Unlike traditional ads that target a broad audience, personalized targeted ads are designed to resonate with specific users on a more personal level, increasing the likelihood of engagement and conversion.
Aggregated data based on demographics, interests,
and browsing behavior can boost ad conversions by 1.87%
How Personalized Ads Work?
MEmob+ for Personalized Ad Success
Sam and Emily’s journey demonstrates the power and efficacy of targeted advertising in addressing customers’ wants.
Sam and Emily converted from an ad making a positive impact on the brand and boosting their ROAS making it clear how technology enhances the consumer experience.
MEmob+ offers cutting-edge solutions in data analysis and location intelligence, enabling businesses to better understand their target audiences and craft personalized advertising campaigns that resonate with consumers.
