Head & Shoulders Winning Market Share with Precision Audience Targeting and Location Intelligence
Head & Shoulders didn’t just launch a new product in a market saturated with hair care solutions; it activated a purpose-built strategy to reach a high-intent, culturally nuanced audience. With the introduction of Head & Shoulders Neem, a variant infused with a deeply rooted Ayurvedic ingredient, the brand targeted South Asian consumers exclusively through Lulu […]
How Purina Pro Plan Won Over UAE Pet Owners with MEmob+’s Precision Marketing
Background The UAE’s pet ownership market is experiencing rapid growth, creating major opportunities for brands in the pet nutrition space.Purina Pro Plan, a global leader in premium pet food, aimed to harness this momentum.But in an increasingly competitive pet food landscape, the challenge was clear:How do you reach the right pet owners and drive meaningful […]
Maggi’s Immersive Calendar Experience Stays on Top of the Mind during Ramadan.
Maggi, a renowned leader, aimed to ignite consumer interest and engagement and boost website traffic for its delicious cooking pastes in the United Arab Emirates, Saudi Arabia, and Kuwait, especially with Ramadan approaching. However, amidst intense competition and constantly changing shopping behaviors, MEmob+, leveraging the Allpings, Location, and Data Intelligence platform, helped Maggi achieve an […]
