Head & Shoulders Winning Market Share with Precision Audience Targeting and Location Intelligence
Head & Shoulders didn’t just launch a new product in a market saturated with hair care solutions; it activated a purpose-built strategy to reach a high-intent, culturally nuanced audience. With the introduction of Head & Shoulders Neem, a variant infused with a deeply rooted Ayurvedic ingredient, the brand targeted South Asian consumers exclusively through Lulu […]
How Purina Pro Plan Won Over UAE Pet Owners with MEmob+’s Precision Marketing
Background: The UAE’s pet ownership scene is booming. Purina Pro Plan, a leader in pet nutrition, aimed to capitalize on this trend. However, with a crowded market of pet food brands, reaching and engaging the right pet owners effectively was a challenge. Challenges To Overcome: Standing Out in a Crowded Market Identifying the Right Audience […]
Maggi’s Immersive Calendar Experience Stays on Top of the Mind during Ramadan.
Maggi, a renowned leader, aimed to ignite consumer interest and engagement and boost website traffic for its delicious cooking pastes in the United Arab Emirates, Saudi Arabia, and Kuwait, especially with Ramadan approaching. However, amidst intense competition and constantly changing shopping behaviors, MEmob+, leveraging the Allpings, Location, and Data Intelligence platform, helped Maggi achieve an […]
