Nike: Turning Ramadan Into a Fresh Start for Fitness & Retail
Ramadan is often seen as a slowdown period for fitness brands, but Nike transformed it into an opportunity to inspire, engage, and convert. Partnering with MEmob+ and its AllPings, a SaaS location intelligence & Audience Activation platform, Nike launched the Fresh Start Campaign, a culturally relevant, data-driven strategy that defied seasonal declines and set new benchmarks in retail performance.
The Strategy:
- Geo-driven targeting with AllPings to capture Nike and competitor store traffic.
- Audience segmentation based on fitness apps, competitor visits, and lifestyle behaviors.
- Competitor cross-match activation, capturing rival shoppers before purchase.
- Mobile-first creative, optimized for engagement and in-store visits.
- Reward experiences to drive high-value basket purchases.
The Results:
- 1.2M+ unique users reached with 24.5% engagement
- 46% of traffic captured from competitors
- AED 7M+ revenue & 5,500+ high-value purchases
- 63x ROAS — setting a new retail benchmark during Ramadan
Download the full case study to see how MEmob+ and AllPings can help your brand transform seasonal challenges into growth opportunities.
