Chuck E. Cheese faced major challenges in Saudi Arabia as declining engagement and falling sales revealed deeper issues related to pricing, location awareness, and perceived value.
To bring families back and restore the brand’s emotional connection, Chuck E. Cheese needed a strategic reset fueled by real data and local market insights.
Key Challenges Identified
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Declining sales and reduced repeat visits
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Low location awareness across key Saudi cities
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Weak value perception among families and parents
The MEmob+ Solution: A Data-Driven Strategy for Recovery
MEmob+ activated a comprehensive, data-driven marketing strategy designed specifically to overcome these challenges.
The results transformed the brand’s performance:
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Significant sales growth
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Higher in-store foot traffic
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Increased brand awareness across Saudi Arabia
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Improved sentiment and stronger emotional connection
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A measurable uplift in Return on Ad Spend (ROAS)
When you hear children laughing at Chuck E. Cheese…it may very well be the impact of MEmob+ turning insights into real-world results and bringing joy back to thousands of families.
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