Babyshop, Landmark Group’s leading one-stop children’s concept store, was facing a decline in conversion rates.
To reverse this trend, the brand needed to increase awareness, drive new app installs, and re-activate lapsed users. Their goal was clear:
target mothers and pregnant women across the UAE, increase foot traffic, and achieve a 10:1 ROI.
To make this happen, MEmob+ leveraged its powerful first-party data to build a custom audience segment, ensuring precise targeting across the entire user journey.
The campaign was executed in two strategic phases:
1. Acquisition Phase: Boosting New Installs
New users were incentivized with an exclusive first-purchase discount, encouraging fresh installs and onboarding.
2. Retargeting Phase: Re-Engaging Inactive Users
Former app installers were retargeted with a high-impact sale, reigniting interest and driving conversions.
Ads were activated across mobile websites, in-app inventory, and social platforms, maximizing visibility, driving qualified traffic, and significantly improving ROI.
With MEmob+, Babyshop transformed declining conversions into measurable results; proving the power of data-driven precision marketing in the UAE retail landscape.
