Gaining clear visibility into the effectiveness of a luxury brand’s Out-of-Home (OOH) campaigns was a major challenge; especially across high-traffic locations like Sheikh Zayed Road. The brand could not determine how many potential customers were exposed to its OOH ads or how many of those viewers actually visited key points of sale.
AllPings, MEmob+’s proprietary Location Intelligence solution, transformed the way luxury brands activate and measure their marketing. This case study reveals how the brand moved from uncertainty to data-backed precision; unlocking audience visibility, targeted engagement, measurable footfall, and a clear understanding of the combined impact of OOH exposure and mobile advertising.
See how OOH exposure and mobile ad activation came together to ignite measurable success for luxury brands across the region.
