Visibility into the effectiveness of Luxury Brand’s Out-of-Home (OOH) was a major concern, particularly in high-exposure locations like Sheikh Zayed Road. They were unable to determine how many potential customers were exposed to the OOH and how many of those customers visited relevant points of sale (POS).
Allpings, MEmob+’s proprietary Location Intelligence Solution, reshaped luxury marketing. This case study captures the journey from ambiguity to precision targeting, visibility to engagement, driving footfalls, and the combined effect of OOH exposure and mobile ads.
