Background
The UAE’s pet ownership market is experiencing rapid growth, creating major opportunities for brands in the pet nutrition space.
Purina Pro Plan, a global leader in premium pet food, aimed to harness this momentum.
But in an increasingly competitive pet food landscape, the challenge was clear:
How do you reach the right pet owners and drive meaningful engagement?
Key Challenges
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Standing out in a crowded and competitive market
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Identifying the right pet owners with high purchase intent
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Delivering personalization at scale across diverse pet owner segments
MEmob+ Solutions
Precision Targeting with AllPings
Using MEmob+’s proprietary location intelligence platform, AllPings, Purina reached verified pet owners based on real-world activity, store visitations, and lifestyle indicators.
Deep Consumer Insights
Follow-up surveys were deployed to gather behavioral and preference data, enriching audience segments with actionable insights.
Personalized Engagement at Scale
This enriched dataset enabled highly personalized campaigns, delivering the right message to the right pet owners — at exactly the right time.
Results That Matter
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Top Engagement:
Over 900,000 surveys completed, offering unmatched insight into UAE pet owner behavior. -
High Click-Through & Engagement Rates:
8.98% engagement rate
1.95% click-through rate (CTR) -
Customer Acquisition Boost:
Efficient targeting led to stronger acquisition outcomes across key demographic segments. -
Measurable Impact:
Precise targeting and personalized ad delivery generated clear performance uplift across the entire campaign.
