Challenge:
Initial digital campaigns generated over 1,800 leads, but faced low lead quality, limited attribution, and difficulty reaching ultra-high-net-worth individuals (UHNWI).
Solution:
In partnership with MEmob+, Dar Al Arkan utilized AllPings, a SaaS location intelligence platform for precision marketing, including custom audience targeting (over 600,000 Saudi UHNWIs), geofencing, dynamic creative optimization, personalized messaging, Snapchat integration, and precise attribution through Stretch.
Results:
- Over $30 million in sales
- 614 high-quality leads
- 1.9% interest rate
- 13% average monthly ROAS increase
- 89% of leads came from AllPings’ location-based Snapchat activation
MEmob+’s data-driven approach transformed lead generation, setting a new benchmark in luxury real estate marketing focused on impact and conversion. Discover how AllPings’ precision marketing drove over $30 million in sales for the premium real estate sector.
