Challenge:
-
Initial digital campaigns generated 1,800+ leads but faced low lead quality, limited attribution, and difficulty targeting ultra-high-net-worth individuals (UHNWI).
Solution:
-
Partnering with MEmob+, Dar Al Arkan utilized AllPings, a SaaS Location Intelligence Platform for precision marketing, including custom audience segmentation (600,000+ Saudi UHNWI), geo-fencing, dynamic creative optimization, tailored messaging, Snapchat integration, and precise attribution via Stretch.
Results:
-
$30M+ in sales
-
614 high-quality leads
-
1.9% CTR
-
13% average month-on-month ROAS uplift
-
89% of leads from AllPings’ location-based Snapchat activation
MEmob+’s data-driven approach transformed lead generation, setting a new benchmark for luxury real estate marketing by focusing on impact and conversion. Discover how AllPings’ Precision Marketing Drove $ 30 M+ in Sales for Premium Real Estate.
