Bybit’s global registration campaign turned regulatory roadblocks into a strategic advantage by partnering with MEmob+ and tapping into the power of Excelate, a proprietary DSP built for precision and performance.
Faced with strict crypto advertising restrictions—especially on mainstream social platforms—Bybit shifted focus to programmatic display, in-app, and video channels. Excelate’s crypto-compliant targeting capabilities, advanced AI bidding, and real-time optimization enabled Bybit to bypass traditional limitations, drive measurable impact, and engage distinct audience segments across 20 global markets.
This case study unveils a phased strategy that moved from five tightly targeted European markets to a 15-country global expansion—all while engaging two distinctly different audience segments: experienced Native users and Curious newcomers.
Phase 1 Highlights
• 49,775 app registrations in 5 EU markets
• 12.54% in-app CTR | 1.54% web CTR
• 88.26% view-through rate
Phase 2 Impact
• 32,715 new registrations across 15 global markets
• 110.40% in-app CTR | 4.19% web CTR
• 89.26% view-through rate
More than just media buying—this was a masterclass in adaptive, intelligent marketing.
Download the full case study to explore how Excelate made every impression count.
