Nissan partnered with MEmob to turn real-world showroom visits into measurable digital audiences using AllPings’ location intelligence platform, reaching 100% of the identifiable high-intent automotive audience in Oman and cutting cost-per-lead by up to 30% versus platform-led targeting in Kuwait.
Results at a glance
- 100% audience reach in Oman ; AllPings identified and activated the full available high-intent automotive audience
- 30% lower cost-per-lead than Meta in Kuwait
- 23% lower cost-per-lead than TikTok in Kuwait
- Behavioral audiences built from verified showroom visits to Nissan and competitor brands: including Toyota, Honda, Ford, Chevrolet, GMC, Cadillac, BYD, Jetour, and Land Rover across Kuwait and Oman
- High-intent audiences activated across Meta and TikTok and expanded through lookalike modeling
