Coca-Cola’s summer 2026 out-of-home (OOH) campaign across Iraq achieved 5.37x higher ad recall and a 69% lift in purchase intent among audiences exposed to its 31 billboard placements, according to a location intelligence measurement study by MEmob. The campaign identified more than one million addressable devices around its OOH network and digitally reached 678,277 unique users, turning static outdoor advertising into a measurable, audience-level performance channel.
Results at a glance
- 5.37x higher ad recall among exposed audiences (58.43%) vs. control audiences (10.88%)
- 69% purchase-intent lift among exposed audiences
- 31 OOH placements measured across Iraq
- 1,032,065 addressable devices identified around the campaign’s billboard network
- 678,277 unique users digitally reached, extending OOH exposure into activation
- 65.72% of the identified audience successfully reached
- 2.42% click-through rate: 4.84x the digital benchmark
- 74.25% viewability on activated placements
