MEmob+: Turning Wellness into Footfall, From Online Engagement to In-Store Action Across KSA & Kuwait.
When Rituals set out to increase footfall, drive seasonal relevance, and stay top-of-mind among wellness-focused shoppers in Saudi Arabia and Kuwait, MEmob+ delivered a strategy powered by AllPings, its proprietary audience and location intelligence engine.
Two campaigns were launched:
- “Gifting” Campaign
- “Wellbeing Calendar” Campaign
The Wellbeing Calendar became more than just marketing; it was a 30-day branded wellness tool, embedding Rituals into consumers’ daily routines with actionable self-care tips. Users who engaged were retargeted with seasonally relevant creatives, ensuring Rituals stayed visible during peak purchase moments.
Results exceeded expectations:
- 3,345 total store visits across KSA & Kuwait
- 420K+ unique reach and 1.6M+ impressions from the Wellbeing Calendar
- CTR 104% above benchmark and viewability of 77.8%
- Gifting Campaign delivered 1,700+ store visits and 10.48% engagement rate
By blending audience precision, branded utility, and behavioral retargeting, MEmob+ turned emotional resonance into measurable retail action. Rituals didn’t just capture attention; they became part of consumers’ daily lives.
Download the full case study to see how Rituals and MEmob+ converted data-driven engagement into real-world store traffic.
