“Restore your hair, own your look! Get a 20% discount on your selected package!”
Caught while scrolling through his Instagram account, Sam stumbled upon this irresistible ad from a downtown hair transplant clinic just 30 minutes away from his doorstep. Interested, he excitedly told his wife and instantly booked an appointment.
Yet, as the initial excitement faded, Sam began to question the situation. How did this happen? How did the ad find him? Was it too good to be true? A bit creepy, no?
Turns out, Sam was the bullseye of targeted advertising, after deciding that he wanted to fix his appearance, and had visited a clinic and did a search on Google for further information.
Have you ever encountered the online world catering to your desires? Presenting you with offers and discounts tailored to your needs and aligned with your interests.
Rest assured, you’re not alone-we’ve all embarked on this adventure!
Let us guide you through an interesting universe of personalized advertisements crafted exclusively for you!
The Beginning of the Journey.
It all begins with the collection of data—your digital footprint!
Your online and offline behavior, preferences, interests, and visitation patterns lay the groundwork for algorithms to analyze this information, understanding your desires better than you understand yourself!
At MEmob+, we combine all of these taxonomies in order to create a specific user profile to deliver the tailored ad to you.
The first step we take when crafting a strategy for a marketing campaign is to study and identify the target audiences. Thanks to modern technologies, such as Allpings, our location intelligence, and data analysis platform, we are able to know their audiences’ frequent behavior, pinpoint their most visited places, determine their favorite cuisines, and even ascertain their specific interests.
The 50% off winter shoe sales ads, the enticing ‘come try our mouthwatering pizza’ promotion, or the tempting travel package offer wasn’t randomly sent; there was a planned process backed up by data-driven strategies to align with your interests and provide you with a personalized experience to ensure conversion.
Yup, this is what we call the power of data!
But the journey doesn’t end here.
Once the data is collected, the true creativity begins—a deep dive into psychological aspects!
As they say, “Love at first sight” is also “love at first ad”. When in a conference room, you better smile and show positive body language to attract your audience and keep them attentive. The same goes for your brand.
It takes 2 seconds for your audience to form a first impression of your ad, either you make it or break it.
Here is how:
The fusion of color and content.
Advertising isn’t just about showcasing a product or service on different platforms or knowing the ‘who,’ but it is about mastering the ‘How’ and the ‘Why’. While identifying your targeted audiences can be easy, sculpting a personalized narrative that truly resonates with them can be tricky.
Many brands tend to underestimate the power of design and content in their ads. Marketers say that:
80% Improvement in brand recognition when using the right color and design
40% State that selecting the appropriate content is essential to align with audience interests
Ensuring that your ads are impeccably designed will contribute to showing a positive first impression, enhancing brand recognition, boosting visibility, and legitimizing your business.
Understanding the “Where” in correct ad placements
After the audiences have been funneled through and psychological identification has been studied, now the exciting part begins—spreading the ad far and wide!
Sam had no idea what the ad had been through before reaching him, and the first question he asked himself was, “Was Instagram listening to me?”
Well, it’s not the idea of listening, but rather the concept of data collection and analysis.
The social channels didn’t hear Sam and his wife’s conversation; however, the contextual data acquired and organized for Sam’s specific device ID combined with his pinged location visitations clusters his ID with similar personas to deliver targeted ads specifically for his needs and interests.
At MEmob+, we comprehend a brand’s “who, how, and why” to ensure targeted advertising campaigns remain effective and help reach a higher return on ad spends (ROAS).
In the ever-changing world of marketing, using personalized ads isn’t just a good idea – it’s the secret to success and connecting with today’s smart shoppers.
To know more about how to execute these strategies through data technologies, contact us.
