WIFI TARGETING

The basic idea of WIFI targeting is serving ads on phones, where the location is determined by nearest WIFI point. This is indeed possible. There is more, however. It’s technically possible to upload/insert IP addresses of – let’s say – branches of a certain brand/retailer. Then, when a consumer – physically visiting one of these branches – access the internet using free wifi, we can serve ads. Furthermore retargeting activities, based on these impressions, are possible.

TARGETING LAYERS

APP NAME TARGETING
BEHAVIORAL TARGETING
CONNECTION TARGETING
CONTEXTUAL CONTENT TARGETING
COUNTRY TARGETING
DEMOGRAPHIC TARGETING
DEVICE/MAKE/MODEL TARGETING
INTEREST TARGETING
LANGUAGE TARGETING
LOCATION TARGETING
LOOKALIKE TARGETING
OPERATING SYSTEM TARGETING
TELECOM CARRIER TARGETING
TIME TARGETING
WEATHER TARGETING
WHITELIST TARGETING
WIFI TARGETING
AdminWIFI TARGETING