Take social content further with Social Display+

Social Display+, a new advertising solution recently launched by MEmob+, combines brands’ best social content with the efficiencies and scale of programmatic. Social Display+ ads repurpose existing social media posts and configure them for traditional banner placements on mobile sites and apps. These support programmatic campaign goals, including awareness, prospecting and direct response.   Lower

June 16, 2021

Chrome Cookies. Best Before: 2023

We’re a couple of years away from a radical change in the way digital marketing operates. In 2023, third-party cookies, little pieces of code that report back on users’ internet journeys, will no longer be supported by Google’s Chrome browser. One piece of good news: first-party cookies are safe. While Safari and Firefox have done

June 16, 2021

Have a data-enriched Ramadan

The Ramadan experience this year will once again be a mixture of tradition and adaptation to unique conditions. Here is a quick round-up of ways to make it as special and safe as possible. Covid guidelines – Avoid social gatherings: bring your guests to the table via Zoom, Google Meet, Botim…. – Ignore Iftar tents:

April 13, 2021

Ramadan Kiri with 30 recipes in one click

The Ask: Bel wanted to make sure its Kiri cheese was the star ingredient in Ramadan dishes in 2020, inspiring GCC women who shop and cook with its recipes. Using its deep knowledge of content preferences and mothers’ behaviours during the Holy Month, MEmob+ conceived a clever creative idea and a smart targeting approach to

March 21, 2021

McDonald’s gets tasty results from fresh geo-farmed data

The Ask: During the country’s curfew to contain the pandemic, McDonald’s RICC, the chain’s franchisee in the Northern, Eastern and Central regions of Saudi Arabia, wanted to stimulate its in-store traffic, particularly drive-through. The task was to engage with the people still driving around. The Answer: MEmob+ deployed geo-fences around the chain’ stores and their

January 19, 2021

Tail-wagging results for Nestlé Purina with AllPings™ and Stretch™

Purina, the pet food subsidiary of Nestlé, wanted to reach and promote its Pro Plan range of science-based nutrition products to dog and cat owners in the UAE. To achieve this, it called on MEmob+ to identify and gather data about pet owners first before engaging with this most relevant audience with precision. Collecting and

December 26, 2020

Mean more to new mums with the personal touch

Marketing to new mothers goes much further than using obvious touchpoints like parenting sites or e-commerce platforms. This is a blunt approach when you require a delicate touch. The challenge Baby products come in several versions, according to size, like nappies, or formulation, like food products, to suit different ages. To promote relevant options to

November 10, 2020

Advertising to Tourists Using MEmob

The Economics of Tourism in UAE Travel and Tourism have grown to be one of the UAE’s main economic drivers for the past decade. With Dubai Expo 2020 coming this October, the expectations, statistics, and opportunities in this sector are expected to double. The travel and tourism sector contributed to more than 20% of UAE’s

February 13, 2020