RE-MARKETING | RE-TARGETING

Do not confuse the two!

With Retargeting you can serve ads, based on a prior ad that already has been served. The retargeting strategy/campaign be based on a location where the ad is served, a click, time spend on ad, video completion rate and much more metrics.
With Remarketing you can serve ads to devices/consumers that have previously visited your site. Site visitors are considered ‘warm leads’ and serving ads to them is considered a campaign strategy with a strong ROI.

TECHNOLOGY FEATURES

CROSS DEVICE IP TARGETING
DEVICE IDS CAPABILITIES
INVENTORY FORECASTING
ROI MEASUREMENT
RE-MARKETING | RE-TARGETING
CUSTOMIZED DATA CLOUD
FOOTFALL ATTRIBUTION
MARKET RESEARCH
NATIVE ADVERTISING
RICH MEDIA AD CREATION
WHITELISTING
AdminRe-marketing | Re-targeting