Blog

Technology facts, Data infographics, advancements and more. Impress your clients with knowledge.

McDonald’s gets tasty results from fresh geo-farmed data

The Ask:

During the country’s curfew to contain the pandemic, McDonald’s RICC, the chain’s franchisee in the Northern, Eastern and Central regions of Saudi Arabia, wanted to stimulate its in-store traffic, particularly drive-through. The task was to engage with the people still driving around.

>Read more

IKEA part sale: right time, right place, right message.

The Ask:

To boost its in-store traffic for its part sale, IKEA UAE briefed MEmob+ with a five-week digital campaign targeting their stores’ respective catchment areas in Dubai, Abu Dhabi and Al Ain.

>Read more

Purina finds growth with data during the pandemic

Purina, the pet food subsidiary of Nestlé, wanted to reach and promote its Pro Plan range of science-based nutrition products to dog and cat owners in the UAE. To achieve this, it called on MEmob+ to identify and gather data about pet owners first before engaging with this most relevant audience with precision.

>Read more

Mean more to new mums with the personal touch

Marketing to new mothers goes much further than using obvious touchpoints like parenting sites or e-commerce platforms. This is a blunt approach when you require a delicate touch.

> Read More

MEmob’s Location Technology

While mobile phones keep advancing and focusing on the biggest visual changes to their platforms, this time around, the operating systems’ engineers focused on expanding feature sets and improving workflows while adding a ton of new tools for developers to give their apps more abilities than ever before.

> Read More

Advertising to Tourists Using MEmob

Travel and Tourism have grown to be one of the UAE’s main economic drivers for the past decade. With Dubai Expo 2020 coming this October, the expectations, statistics, and opportunities in this sector are expected to double.

> Read More

AdminMEmob Blog