{"id":8168,"date":"2023-08-01T14:23:50","date_gmt":"2023-08-01T14:23:50","guid":{"rendered":"https:\/\/memob.com\/?p=8168"},"modified":"2025-11-07T09:44:19","modified_gmt":"2025-11-07T09:44:19","slug":"back-to-school-insights","status":"publish","type":"post","link":"https:\/\/www.memob.com\/blog\/back-to-school-insights\/","title":{"rendered":"Insights for a Successful Back-to-School Season"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Alternar tabla de contenidos\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"#\" data-href=\"https:\/\/www.memob.com\/blog\/back-to-school-insights\/#Gen_Xers_are_using_social_media_to_track_down_deals_while_millennials_seek_inspiration\" >Gen Xers are using social media to track down deals, while millennials seek inspiration<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"#\" data-href=\"https:\/\/www.memob.com\/blog\/back-to-school-insights\/#BTS_total_spend_by_shopping_periods\" >BTS total spend by shopping periods:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"#\" data-href=\"https:\/\/www.memob.com\/blog\/back-to-school-insights\/#BTS_TRENDS\" >BTS TRENDS<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"#\" data-href=\"https:\/\/www.memob.com\/blog\/back-to-school-insights\/#Search_and_engagement_around_BTS_is_growing\" >Search and engagement around BTS is growing<\/a><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"#\" data-href=\"https:\/\/www.memob.com\/blog\/back-to-school-insights\/#Back_to_school_categories\" >Back to school categories:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"#\" data-href=\"https:\/\/www.memob.com\/blog\/back-to-school-insights\/#10_Queries_in_BTS_vs_rest_of_the_year\" >+10% Queries in BTS vs. rest of the year<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"#\" data-href=\"https:\/\/www.memob.com\/blog\/back-to-school-insights\/#15_Queries_growth_Yor_YOY\" >+15% Queries growth Yor YOY<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"#\" data-href=\"https:\/\/www.memob.com\/blog\/back-to-school-insights\/#20XMobile_query_growth\" >20XMobile query growth<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"#\" data-href=\"https:\/\/www.memob.com\/blog\/back-to-school-insights\/#43_Click_growth_YOY\" >+43% Click growth YOY<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"#\" data-href=\"https:\/\/www.memob.com\/blog\/back-to-school-insights\/#7_Most_Preferred_Payment_Methods\" >7. Most Preferred Payment Methods:<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"#\" data-href=\"https:\/\/www.memob.com\/blog\/back-to-school-insights\/#Credit_card_use_holds_steady_while_%C2%ABbuy_now_pay_later%C2%BB_platforms_are_rarely_being_utilized_for_BTS\" >Credit card use holds steady, while \u00abbuy now pay later\u00bb platforms are rarely being utilized for BTS<\/a><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"#\" data-href=\"https:\/\/www.memob.com\/blog\/back-to-school-insights\/#Click_here_to_boost_your_In-Store_Sales_with_MEmob\" >Click here to boost your\u00a0 In-Store Sales with MEmob+<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"#\" data-href=\"https:\/\/www.memob.com\/blog\/back-to-school-insights\/#Click_here_to_Plan_your_BTS_strategy_with_MEmob\" >Click here to Plan your BTS strategy with MEmob+\u00a0<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<p><span style=\"font-weight: 400;\">The back-to-school (BTS) season is a crucial period for retailers and businesses alike, representing a time of heightened consumer activity and significant revenue potential. As the anticipation of the new academic year builds, parents, students, and educators embark on a quest to equip themselves with all the essentials for a successful start. In this dynamic landscape, staying ahead of the curve and gaining valuable insights into the preferences and behaviours of key demographics is paramount to achieving success.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">BTS is typically the<\/span><b> second largest spending event for families after the holiday season<\/b><span style=\"font-weight: 400;\">, which causes shoppers to be heavily motivated by deals. With prices of school supplies increasing 23.7% in the past two years,<\/span> <span style=\"font-weight: 400;\">BTS shoppers\u2019 need for a bargain is even more palpable. Nearly\u00a0six in 10 parents say\u00a0they would\u00a0be\u00a0willing to splurge for the right reasons, like treating\u00a0their child or allowing their child to express\u00a0themselves. Retailers that can understand the drivers\u00a0of splurging may be able to capitalize on those willing\u00a0to part with a little extra cash.<\/span><\/p>\n<p><b>1. Back-to-School Shopping: Who&#8217;s Calling the Shots?<\/b><\/p>\n<ul>\n<li><b><\/b><b>Parents&#8217; Decisions for Preschoolers, Grade Schoolers, and Teens<\/b><span style=\"font-weight: 400;\">: For preschoolers, grade schoolers, and teens, it is their parents who will be making the back-to-school shopping decisions. In general, parents will be focusing on essential school supplies like stationery, clothing, and food.<\/span><\/li>\n<\/ul>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-8169\" src=\"https:\/\/memob.com\/wp-content\/uploads\/2023\/08\/image-1.jpg\" alt=\"\" width=\"1200\" height=\"466\" srcset=\"https:\/\/www.memob.com\/wp-content\/uploads\/2023\/08\/image-1.jpg 1200w, https:\/\/www.memob.com\/wp-content\/uploads\/2023\/08\/image-1-300x117.jpg 300w, https:\/\/www.memob.com\/wp-content\/uploads\/2023\/08\/image-1-1024x398.jpg 1024w, https:\/\/www.memob.com\/wp-content\/uploads\/2023\/08\/image-1-768x298.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<ul>\n<li><b>Students Aged 18 &#8211; 24 Making Independent Decisions<\/b><span style=\"font-weight: 400;\">: In contrast, students aged 18 to 24 years will be making their own purchase decisions and are looking for inspiration on how they can put their best foot forward when the term starts.<\/span><\/li>\n<li><b>Gender-Specific Preferences<\/b><span style=\"font-weight: 400;\">: Female students are focusing more on personal care and beauty products, while their male counterparts are gravitating towards the latest electronics such as laptops and phones.<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-8170\" src=\"https:\/\/memob.com\/wp-content\/uploads\/2023\/08\/image-2.jpg\" alt=\"\" width=\"1200\" height=\"466\" srcset=\"https:\/\/www.memob.com\/wp-content\/uploads\/2023\/08\/image-2.jpg 1200w, https:\/\/www.memob.com\/wp-content\/uploads\/2023\/08\/image-2-300x117.jpg 300w, https:\/\/www.memob.com\/wp-content\/uploads\/2023\/08\/image-2-1024x398.jpg 1024w, https:\/\/www.memob.com\/wp-content\/uploads\/2023\/08\/image-2-768x298.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p><b>2. Top Product Categories That Rule the Market<\/b><\/p>\n<p><span style=\"font-weight: 400;\">To optimize your back-to-school offerings, understanding the most sought-after product categories is crucial. While the specific trends may vary each year, it is essential to keep an eye on popular items. According to recent data, typical top product categories include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>School Supplies<\/b><span style=\"font-weight: 400;\">: School supplies, such as notebooks, backpacks, and stationery, account for a significant portion of back-to-school shopping, making up approximately 71% of the demand.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Apparel &amp; Shoes<\/b><span style=\"font-weight: 400;\">: Clothing and footwear are also essential for students heading back to school, representing around 56% of the back-to-school market.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Food &amp; Beverage<\/b><span style=\"font-weight: 400;\">: Though not as dominant as school supplies or apparel, food and beverage items still play a significant role in back-to-school shopping, contributing to approximately 29% of the overall demand.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Electronics<\/b><span style=\"font-weight: 400;\">: Technology-related products like laptops, tablets, and smartphones remain in high demand among students, making up approximately 21% of the back-to-school market.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">By aligning your inventory with these popular categories and focusing on school supplies, apparel &amp; shoes, food &amp; beverage, and electronics, you can maximize your sales potential during the back-to-school season.<\/span><\/p>\n<p><b>3. What Really Drives Back-to-School Shoppers&#8217; Decision-Making?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">When it comes to back-to-school shopping in MENA countries, several factors play a significant role in influencing shoppers&#8217; decisions. Based on the percentage of importance rated by back-to-school shoppers, the key factors are as follows:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Quality<\/b><span style=\"font-weight: 400;\">: The quality of products ranks high among back-to-school shoppers, with 57% considering it a crucial factor. Parents and students alike seek durable and reliable items to ensure they last throughout the academic year.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Price<\/b><span style=\"font-weight: 400;\">: Affordability is a major concern for back-to-school shoppers, with 54% rating price as a significant factor. Finding budget-friendly options for school supplies and essentials is a top priority for many families.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Discount<\/b><span style=\"font-weight: 400;\">: Discounts and promotions play a notable role, with 34% of shoppers considering them important. Special offers and deals during the back-to-school season can influence purchase decisions and attract budget-conscious consumers.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Brand<\/b><span style=\"font-weight: 400;\">: Approximately 31% of back-to-school shoppers prioritize established brands. Brands with a reputation for quality and reliability hold sway in the decision-making process.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Easy to Buy<\/b><span style=\"font-weight: 400;\">: For 21% of shoppers, convenience in the purchasing process is crucial. Easy and hassle-free shopping experiences, both online and in physical stores, are valued by this segment.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Quick to Buy<\/b>: A smaller percentage, around 16%, emphasizes the importance of swift purchasing. Shoppers in this category seek streamlined checkout processes and efficient service to save time during their busy back-to-school preparations.<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-8172\" src=\"https:\/\/memob.com\/wp-content\/uploads\/2023\/08\/graph-2-bts-shoppers.jpg\" alt=\"\" width=\"1200\" height=\"456\" srcset=\"https:\/\/www.memob.com\/wp-content\/uploads\/2023\/08\/graph-2-bts-shoppers.jpg 1200w, https:\/\/www.memob.com\/wp-content\/uploads\/2023\/08\/graph-2-bts-shoppers-300x114.jpg 300w, https:\/\/www.memob.com\/wp-content\/uploads\/2023\/08\/graph-2-bts-shoppers-1024x389.jpg 1024w, https:\/\/www.memob.com\/wp-content\/uploads\/2023\/08\/graph-2-bts-shoppers-768x292.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><b><\/b><\/p>\n<p><b>4. Most Visited Sources of Pre-Purchase Information\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">When it comes to researching products before making a purchase, <\/span><b>kids and Gen Z predominantly turn to three primary sources.<\/b><span style=\"font-weight: 400;\"> Approximately <\/span><b>40% rely on social media <\/b><span style=\"font-weight: 400;\">platforms for product information, where influencers and peers play a significant role in shaping their preferences. Around<\/span><b> 53% of this demographic use websites<\/b><span style=\"font-weight: 400;\">, especially mobile websites, to gather information about products and promotions. Additionally, <\/span><b>29% of young consumers are influenced by in-game ads while playing their favourite games. <\/b><span style=\"font-weight: 400;\">To capture their attention effectively, businesses should invest in social media marketing, mobile-friendly websites, and consider advertising within popular gaming platforms.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Gen_Xers_are_using_social_media_to_track_down_deals_while_millennials_seek_inspiration\"><\/span>Gen Xers are using social media to track down deals, while millennials seek inspiration<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8173 size-full\" src=\"https:\/\/memob.com\/wp-content\/uploads\/2023\/08\/graphbts-of-shoppers-e1733916340196.jpg\" alt=\"\" width=\"1200\" height=\"728\" srcset=\"https:\/\/www.memob.com\/wp-content\/uploads\/2023\/08\/graphbts-of-shoppers-e1733916340196.jpg 1200w, https:\/\/www.memob.com\/wp-content\/uploads\/2023\/08\/graphbts-of-shoppers-e1733916340196-300x182.jpg 300w, https:\/\/www.memob.com\/wp-content\/uploads\/2023\/08\/graphbts-of-shoppers-e1733916340196-1024x621.jpg 1024w, https:\/\/www.memob.com\/wp-content\/uploads\/2023\/08\/graphbts-of-shoppers-e1733916340196-768x466.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><b>5. Highest Visitations &amp; Purchases<\/b>: To ensure a successful back-to-school season, understanding peak visitation and purchasing periods is vital. Retailers often experience a surge in foot traffic and sales during specific times leading up to the start of the new school year. Identifying and capitalizing on these high-traffic periods will allow businesses to create targeted marketing campaigns and promotions to attract more customers. Additionally, offering back-to-school sales, discounts, and promotions during these times can further boost your sales potential.<\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"BTS_total_spend_by_shopping_periods\"><\/span>BTS total spend by shopping periods:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8179 size-full\" src=\"https:\/\/memob.com\/wp-content\/uploads\/2023\/08\/Visitations-Purchases-graph-e1733916388606.jpg\" alt=\"\" width=\"1200\" height=\"676\" srcset=\"https:\/\/www.memob.com\/wp-content\/uploads\/2023\/08\/Visitations-Purchases-graph-e1733916388606.jpg 1200w, https:\/\/www.memob.com\/wp-content\/uploads\/2023\/08\/Visitations-Purchases-graph-e1733916388606-300x169.jpg 300w, https:\/\/www.memob.com\/wp-content\/uploads\/2023\/08\/Visitations-Purchases-graph-e1733916388606-1024x577.jpg 1024w, https:\/\/www.memob.com\/wp-content\/uploads\/2023\/08\/Visitations-Purchases-graph-e1733916388606-768x433.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p><b>6. BTS Search and Engagement Hits an All-Time High<\/b><\/p>\n<p><span style=\"font-weight: 400;\">During this time of year, back-to-school online searches consistently reach their peak. These <\/span><b>search<\/b><span style=\"font-weight: 400;\"> queries are showing a significant <\/span><b>15% year-on-year increase<\/b><span style=\"font-weight: 400;\">, <\/span><b>with mobile searches experiencing a staggering 20X growth rate <\/b><span style=\"font-weight: 400;\">compared to desktop searches. To make the most of this trend, it has become imperative for advertising campaigns to prioritize mobile-friendliness. By ensuring their campaigns are optimized for mobile devices, advertisers can unlock the greatest rewards and effectively reach the growing number of back-to-school shoppers on the go.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"BTS_TRENDS\"><\/span><span style=\"color: #0000ff;\">BTS TRENDS<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h3><span class=\"ez-toc-section\" id=\"Search_and_engagement_around_BTS_is_growing\"><\/span>Search and engagement around BTS is growing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h5><span class=\"ez-toc-section\" id=\"Back_to_school_categories\"><\/span>Back to school categories:<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<ul>\n<li>Bags<\/li>\n<li>Beauty and Peronal Care<\/li>\n<li>Books and Stationery<\/li>\n<li>Clothing<\/li>\n<li>Electronics<\/li>\n<li>Food and Beverages<\/li>\n<li>Footwear<\/li>\n<li>Furniture<\/li>\n<li>Household cleaning<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h4><span class=\"ez-toc-section\" id=\"10_Queries_in_BTS_vs_rest_of_the_year\"><\/span>+10% Queries in BTS vs. rest of the year<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Queries for these categories are 10% higher during the BTS periodcompare to the rest of the year.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"15_Queries_growth_Yor_YOY\"><\/span>+15% Queries growth Yor YOY<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Queries on these BTS categories are 15% higher than what they were during the last BTS period.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"20XMobile_query_growth\"><\/span>20XMobile query growth<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>The growth of BTS searches on Mobile is 20X faster vs. Desktop.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"43_Click_growth_YOY\"><\/span>+43% Click growth YOY<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Clicks on these categories have increased by 43% versus the last BTS period.<\/p>\n<h3><\/h3>\n<h3><span class=\"ez-toc-section\" id=\"7_Most_Preferred_Payment_Methods\"><\/span><b>7. Most Preferred Payment Methods<\/b><span style=\"font-weight: 400;\">: <\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">In the era of varietal transactions, understanding the preferred payment methods among kids and Gen Z is essential. Reports highlight <\/span><span style=\"font-weight: 400;\">that in the next 5 years, <\/span><b>60% of the transactions will be through digital wallets and a further 25% through credit\/ debit cards, and less than 3% of the transactions will be with cash. <\/b><span style=\"font-weight: 400;\">Mobile payment platforms, such as Apple Pay, Google Pay, and digital wallets, are gaining popularity. Moreover, Buy Now Pay Later (BNPL) services are also becoming increasingly popular among young consumers. By offering a wide range of secure and convenient payment options, businesses can enhance the shopping experience and drive higher customer satisfaction during the back-to-school season.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Credit_card_use_holds_steady_while_%C2%ABbuy_now_pay_later%C2%BB_platforms_are_rarely_being_utilized_for_BTS\"><\/span>Credit card use holds steady, while <span style=\"color: #0000ff;\">\u00abbuy now pay later\u00bb<\/span> platforms are rarely being utilized for BTS<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8191 size-full\" src=\"https:\/\/memob.com\/wp-content\/uploads\/2023\/08\/graph-payment-method-1-e1733917126870.jpg\" alt=\"\" width=\"1200\" height=\"630\" srcset=\"https:\/\/www.memob.com\/wp-content\/uploads\/2023\/08\/graph-payment-method-1-e1733917126870.jpg 1200w, https:\/\/www.memob.com\/wp-content\/uploads\/2023\/08\/graph-payment-method-1-e1733917126870-300x158.jpg 300w, https:\/\/www.memob.com\/wp-content\/uploads\/2023\/08\/graph-payment-method-1-e1733917126870-1024x538.jpg 1024w, https:\/\/www.memob.com\/wp-content\/uploads\/2023\/08\/graph-payment-method-1-e1733917126870-768x403.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p><b>Time to Rule Back to School with MEmob+<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Marketers, the guessing game is over! It&#8217;s time to stop speculating and wasting money on the wrong target audiences. With <\/span><b>MEmob+\u2019s predictive analysis and real-time mobility insights, audience targeting has never been easier. <\/b><span style=\"font-weight: 400;\">Our experts are here to guide you with precise data-driven insights to strategically tailor your brand\u2019s marketing efforts to capture the attention of your niche BTS audiences and maximize the campaign effectiveness leading to higher conversions.<\/span><\/p>\n<p><b>1. MEmob+ Predictive Analysis Knows Your Audience by Tapping into the Power of real-time location visitations\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Enriched Audience Insights, allowing you to delve into the profiles of the audience reached, including key demographic, psychographic, technographic, and behavioural data.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-9040\" src=\"https:\/\/memob.com\/wp-content\/uploads\/2023\/08\/BULLET-GRAPH-BLOG-2-half-size-01.jpg\" alt=\"\" width=\"1250\" height=\"834\" srcset=\"https:\/\/www.memob.com\/wp-content\/uploads\/2023\/08\/BULLET-GRAPH-BLOG-2-half-size-01.jpg 1250w, https:\/\/www.memob.com\/wp-content\/uploads\/2023\/08\/BULLET-GRAPH-BLOG-2-half-size-01-300x200.jpg 300w, https:\/\/www.memob.com\/wp-content\/uploads\/2023\/08\/BULLET-GRAPH-BLOG-2-half-size-01-1024x683.jpg 1024w, https:\/\/www.memob.com\/wp-content\/uploads\/2023\/08\/BULLET-GRAPH-BLOG-2-half-size-01-768x512.jpg 768w\" sizes=\"(max-width: 1250px) 100vw, 1250px\" \/><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Our location intelligence technology Allpings helps us to identify households including females with children who shop, travel, &amp; prefer luxurious lifestyles, and mapped their location data by identifying their most recent &amp; frequent visits to supermarkets, grocery stores, schools, play areas, &amp; relevant retail stores. Using a deep understanding of BTS niche segmented audiences&#8217; content preferences &amp; behavior, we understand their online &amp; offline behavior, particularly in shopping and leisure environments thus leading to a high propensity to convert. <\/span><\/p>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-8181\" src=\"https:\/\/memob.com\/wp-content\/uploads\/2023\/08\/BULLET-GRAPH-BLOG-2-half-size-02.png\" alt=\"\" width=\"1250\" height=\"834\" srcset=\"https:\/\/www.memob.com\/wp-content\/uploads\/2023\/08\/BULLET-GRAPH-BLOG-2-half-size-02.png 1250w, https:\/\/www.memob.com\/wp-content\/uploads\/2023\/08\/BULLET-GRAPH-BLOG-2-half-size-02-300x200.png 300w, https:\/\/www.memob.com\/wp-content\/uploads\/2023\/08\/BULLET-GRAPH-BLOG-2-half-size-02-1024x683.png 1024w, https:\/\/www.memob.com\/wp-content\/uploads\/2023\/08\/BULLET-GRAPH-BLOG-2-half-size-02-768x512.png 768w\" sizes=\"(max-width: 1250px) 100vw, 1250px\" \/><b><\/b><\/span><b><\/b><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-8190\" src=\"https:\/\/memob.com\/wp-content\/uploads\/2023\/08\/offline.jpg\" alt=\"\" width=\"1200\" height=\"509\" srcset=\"https:\/\/www.memob.com\/wp-content\/uploads\/2023\/08\/offline.jpg 1200w, https:\/\/www.memob.com\/wp-content\/uploads\/2023\/08\/offline-300x127.jpg 300w, https:\/\/www.memob.com\/wp-content\/uploads\/2023\/08\/offline-1024x434.jpg 1024w, https:\/\/www.memob.com\/wp-content\/uploads\/2023\/08\/offline-768x326.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p>Shopping online is convenient but in-store still wins! Plan your driving footfall to your stores with MEmob predictive analyses for people&#8217;s movement and next shopping destination.<\/p>\n<h5 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"Click_here_to_boost_your_In-Store_Sales_with_MEmob\"><\/span><strong><a href=\"https:\/\/memob.com\/contact-us\/\" target=\"_blank\" rel=\"noopener\">Click here<\/a> to boost your\u00a0 In-Store Sales with MEmob+<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p>&nbsp;<\/p>\n<p><b>2. Peek into your audience&#8217;s favorite mobile websites and in-app, target them on their preferred channels.\u00a0\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">With our data-driven <\/span>in-depth insights about the BTS audience&#8217;s behavior, interests, and preferred channels enable us to reach the niche segmented audiences by targeting them across digital channels including their preferred social media channels, such as META, Snapchat and MWeb, and In-Apps. <span style=\"font-weight: 400;\">With <\/span><b>MEmob+&#8217;s UniChannel solution<\/b><span style=\"font-weight: 400;\">, achieve unified ad delivery across multiple channels like Meta, TikTok, Snapchat, and others. Gain access to comprehensive audience targeting reports to refine marketing strategies.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"> <img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-8182\" src=\"https:\/\/memob.com\/wp-content\/uploads\/2023\/08\/BULLET-GRAPH-BLOG-2-half-size-04.png\" alt=\"\" width=\"1250\" height=\"835\" srcset=\"https:\/\/www.memob.com\/wp-content\/uploads\/2023\/08\/BULLET-GRAPH-BLOG-2-half-size-04.png 1250w, https:\/\/www.memob.com\/wp-content\/uploads\/2023\/08\/BULLET-GRAPH-BLOG-2-half-size-04-300x200.png 300w, https:\/\/www.memob.com\/wp-content\/uploads\/2023\/08\/BULLET-GRAPH-BLOG-2-half-size-04-1024x684.png 1024w, https:\/\/www.memob.com\/wp-content\/uploads\/2023\/08\/BULLET-GRAPH-BLOG-2-half-size-04-768x513.png 768w\" sizes=\"(max-width: 1250px) 100vw, 1250px\" \/><\/span><\/p>\n<p><b>3. Capture your audience&#8217;s attention with interactive ads during the Back to School (BTS) season<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Imagine showcasing your BTS products through interactive try-on features, allowing shoppers to virtually \u00abtry before they buy.\u00bb Or offering back-to-school-themed puzzles and challenges that keep students entertained while subtly promoting your brand.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Won\u2019t it be more engaging? Rich Media ads go way beyond traditional static ads. With our <a href=\"https:\/\/memob.com\/blueprint\/\">blueprint<\/a> &#8211; creative solutions, you can now create captivating campaigns that resonate with your audiences and thus effectively engage them as well as capture their attention. \u00a0 Its engaging nature encourages users to spend more time interacting with the ads, fostering a deeper connection with your brand.\u00a0 With a range of interactive features such as <\/span><i><span style=\"font-weight: 400;\">gamification, <\/span><\/i><span style=\"font-weight: 400;\">\u00a0rich media ads elevate customer interactions to a whole new level. These dynamic and immersive experiences leave a lasting impact on potential customers, driving better engagement and enhancing the effectiveness of your advertising efforts.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dive Into your <\/span><span style=\"font-weight: 400;\">audience&#8217;s digital footsteps<\/span><span style=\"font-weight: 400;\"> For Precise Targeting With Memob+\u2019s Predictive Location Data Insights\u00a0<\/span><\/p>\n<h5><\/h5>\n<h5 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"Click_here_to_Plan_your_BTS_strategy_with_MEmob\"><\/span><strong><a href=\"https:\/\/memob.com\/contact-us\/\" target=\"_blank\" rel=\"noopener\">Click here<\/a> to Plan your BTS strategy with MEmob+\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h5>\n","protected":false},"excerpt":{"rendered":"<p>The back-to-school (BTS) season is a crucial period for retailers and businesses alike, representing a time of heightened consumer activity and significant revenue potential. As the anticipation of the new academic year builds, parents, students, and educators embark on a quest to equip themselves with all the essentials for a successful start. In this dynamic [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":8186,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[133,134],"tags":[],"class_list":["post-8168","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-data-driven-insights","category-martech-strategies"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Tips for a Smooth Back-to-School Season<\/title>\n<meta name=\"description\" content=\"Elevate your back-to-school marketing strategy with MEmob+. Gain precise insights into your audience&#039;s behavior and preferences.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.memob.com\/es\/blog\/back-to-school-insights\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Insights for a Successful Back-to-School Season\" \/>\n<meta property=\"og:description\" content=\"Elevate your back-to-school marketing strategy with MEmob+. Gain precise insights into your audience&#039;s behavior and preferences.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.memob.com\/blog\/back-to-school-insights\/\" \/>\n<meta property=\"og:site_name\" content=\"MEmob\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/memobtechnology\" \/>\n<meta property=\"article:published_time\" content=\"2023-08-01T14:23:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-07T09:44:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.memob.com\/wp-content\/uploads\/2023\/08\/backpack-cover.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"NMH47\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@memobtechnology\" \/>\n<meta name=\"twitter:site\" content=\"@memobtechnology\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\/\/www.memob.com\/blog\/back-to-school-insights\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.memob.com\/blog\/back-to-school-insights\/\"},\"author\":{\"name\":\"NMH47\",\"@id\":\"https:\/\/www.memob.com\/es\/#\/schema\/person\/72aeb500605fb699b637c50017d40d75\"},\"headline\":\"Insights for a Successful Back-to-School Season\",\"datePublished\":\"2023-08-01T14:23:50+00:00\",\"dateModified\":\"2025-11-07T09:44:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.memob.com\/blog\/back-to-school-insights\/\"},\"wordCount\":1701,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.memob.com\/es\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.memob.com\/blog\/back-to-school-insights\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.memob.com\/wp-content\/uploads\/2023\/08\/backpack-cover.jpg\",\"articleSection\":[\"Data-Driven Insights\",\"MarTech Strategies\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.memob.com\/blog\/back-to-school-insights\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.memob.com\/blog\/back-to-school-insights\/\",\"url\":\"https:\/\/www.memob.com\/blog\/back-to-school-insights\/\",\"name\":\"Tips for a Smooth Back-to-School Season\",\"isPartOf\":{\"@id\":\"https:\/\/www.memob.com\/es\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.memob.com\/blog\/back-to-school-insights\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.memob.com\/blog\/back-to-school-insights\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.memob.com\/wp-content\/uploads\/2023\/08\/backpack-cover.jpg\",\"datePublished\":\"2023-08-01T14:23:50+00:00\",\"dateModified\":\"2025-11-07T09:44:19+00:00\",\"description\":\"Elevate your back-to-school marketing strategy with MEmob+. 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