{"id":30282,"date":"2023-08-15T14:06:45","date_gmt":"2023-08-15T14:06:45","guid":{"rendered":"https:\/\/www.memob.com\/play-to-win-how-gamified-ads-are-changing-the-marketing-game\/"},"modified":"2026-01-27T10:05:04","modified_gmt":"2026-01-27T10:05:04","slug":"anuncios-gamificados-para-aumentar-el-engagement","status":"publish","type":"post","link":"https:\/\/www.memob.com\/es\/play-to-win-how-gamified-ads-are-changing-the-marketing-game\/","title":{"rendered":"Juega para ganar: c\u00f3mo la publicidad gamificada est\u00e1 transformando el marketing"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Alternar tabla de contenidos\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"#\" data-href=\"https:\/\/www.memob.com\/es\/play-to-win-how-gamified-ads-are-changing-the-marketing-game\/#Las_previsiones_de_ingresos_del_gaming_toman_protagonismo\" >Las previsiones de ingresos del gaming toman protagonismo<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"#\" data-href=\"https:\/\/www.memob.com\/es\/play-to-win-how-gamified-ads-are-changing-the-marketing-game\/#La_batalla_contra_el_abandono_de_usuarios_y_el_camino_hacia_una_interaccion_irrompible\" >La batalla contra el abandono de usuarios y el camino hacia una interacci\u00f3n irrompible<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"#\" data-href=\"https:\/\/www.memob.com\/es\/play-to-win-how-gamified-ads-are-changing-the-marketing-game\/#Retencion_y_abandono_de_usuarios_a_los_tres_meses\" >Retenci\u00f3n y abandono de usuarios a los tres meses<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"#\" data-href=\"https:\/\/www.memob.com\/es\/play-to-win-how-gamified-ads-are-changing-the-marketing-game\/#Promedio_de_todas_las_aplicaciones\" >Promedio de todas las aplicaciones<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"#\" data-href=\"https:\/\/www.memob.com\/es\/play-to-win-how-gamified-ads-are-changing-the-marketing-game\/#Game_On_la_gamificacion_como_la_nueva_era_de_la_publicidad\" >Game On: la gamificaci\u00f3n como la nueva era de la publicidad<\/a><\/li><\/ul><\/nav><\/div>\n<p>La gamificaci\u00f3n ha surgido como una estrategia poderosa frente al aumento de la competencia y la necesidad de que las empresas capten y mantengan la atenci\u00f3n de sus clientes.<\/p>\n<p>Los anuncios gamificados no solo ponen a la audiencia en el centro, sino que la sumergen en la historia de la marca. Al incorporar elementos de juego y competencia en sus campa\u00f1as de marketing, las marcas pueden cautivar a los consumidores y dejar una impresi\u00f3n duradera.<\/p>\n<p>Este enfoque fomenta la participaci\u00f3n activa en las experiencias de marca, impulsa a las personas a compartir sus vivencias y las convierte en aut\u00e9nticos embajadores de la marca.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-9095\" src=\"https:\/\/www.memob.com\/wp-content\/uploads\/2023\/08\/blog-RM.jpg\" alt=\"\" width=\"1200\" height=\"717\" srcset=\"https:\/\/www.memob.com\/wp-content\/uploads\/2023\/08\/blog-RM.jpg 1200w, https:\/\/www.memob.com\/wp-content\/uploads\/2023\/08\/blog-RM-300x179.jpg 300w, https:\/\/www.memob.com\/wp-content\/uploads\/2023\/08\/blog-RM-1024x612.jpg 1024w, https:\/\/www.memob.com\/wp-content\/uploads\/2023\/08\/blog-RM-768x459.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p data-start=\"0\" data-end=\"553\">La <strong data-start=\"3\" data-end=\"19\">gamificaci\u00f3n<\/strong> ha demostrado ser un poderoso catalizador para aumentar la interacci\u00f3n con los clientes, fortalecer el reconocimiento de marca y, en \u00faltima instancia, impulsar el crecimiento del negocio. Su extraordinaria eficacia proviene de conectar con la psicolog\u00eda humana fundamental, aprovechando estrat\u00e9gicamente nuestros impulsos innatos de logro, prestigio y recompensa. Al integrar estos instintos en interacciones de marca memorables, la gamificaci\u00f3n mantiene su influencia y capta la atenci\u00f3n del p\u00fablico de forma natural y sin esfuerzo.<\/p>\n<h3 data-start=\"555\" data-end=\"616\"><span class=\"ez-toc-section\" id=\"Las_previsiones_de_ingresos_del_gaming_toman_protagonismo\"><\/span>Las previsiones de ingresos del gaming toman protagonismo<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"618\" data-end=\"1105\">Se prev\u00e9 que los <strong data-start=\"635\" data-end=\"658\">ingresos del gaming<\/strong> alcancen la impresionante cifra de <strong data-start=\"694\" data-end=\"733\">6.000 millones de d\u00f3lares para 2027<\/strong>, casi el doble de lo registrado en 2021. Este crecimiento est\u00e1 impulsado por un aumento masivo de entusiastas del gaming y los esports, que se espera superen los <strong data-start=\"896\" data-end=\"920\">318 millones en 2025<\/strong>, frente a los 215,2 millones en 2020. Y el escenario est\u00e1 preparado para cifras a\u00fan mayores, con una proyecci\u00f3n espectacular de <strong data-start=\"1049\" data-end=\"1094\">322,7 millones de espectadores de esports<\/strong> para 2025.<\/p>\n<h3 data-start=\"1107\" data-end=\"1197\"><span class=\"ez-toc-section\" id=\"La_batalla_contra_el_abandono_de_usuarios_y_el_camino_hacia_una_interaccion_irrompible\"><\/span>La batalla contra el abandono de usuarios y el camino hacia una interacci\u00f3n irrompible<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"1199\" data-end=\"1677\" data-is-last-node=\"\" data-is-only-node=\"\">El mayor reto para las aplicaciones no es solo captar la atenci\u00f3n del usuario, sino <strong data-start=\"1283\" data-end=\"1324\">mantenerlo comprometido a largo plazo<\/strong>. Lamentablemente, la mayor\u00eda de las apps no lo consiguen. Los estudios revelan que las principales razones por las que los usuarios abandonan una aplicaci\u00f3n son no comprender su valor y que la experiencia no sea lo suficientemente intuitiva o atractiva. De hecho, un contundente <strong data-start=\"1604\" data-end=\"1676\">71 % de los usuarios deja de usar una app en los primeros tres meses<\/strong>.<\/p>\n<h3 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"Retencion_y_abandono_de_usuarios_a_los_tres_meses\"><\/span>Retenci\u00f3n y abandono de usuarios a los tres meses<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h4 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"Promedio_de_todas_las_aplicaciones\"><\/span>Promedio de todas las aplicaciones<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<h4 style=\"text-align: center;\"><img decoding=\"async\" class=\"aligncenter wp-image-9097 size-full\" src=\"https:\/\/memob.com\/wp-content\/uploads\/2023\/08\/retention-churcn-e1733920547177.jpg\" alt=\"\" width=\"1200\" height=\"518\" srcset=\"https:\/\/www.memob.com\/wp-content\/uploads\/2023\/08\/retention-churcn-e1733920547177.jpg 1200w, https:\/\/www.memob.com\/wp-content\/uploads\/2023\/08\/retention-churcn-e1733920547177-300x130.jpg 300w, https:\/\/www.memob.com\/wp-content\/uploads\/2023\/08\/retention-churcn-e1733920547177-1024x442.jpg 1024w, https:\/\/www.memob.com\/wp-content\/uploads\/2023\/08\/retention-churcn-e1733920547177-768x332.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/h4>\n<p data-start=\"0\" data-end=\"32\"><strong data-start=\"0\" data-end=\"32\">Potencia tus apps con MEmob+<\/strong><\/p>\n<p data-start=\"34\" data-end=\"439\">MEmob+ permite a las marcas ofrecer <strong data-start=\"70\" data-end=\"109\">anuncios gamificados personalizados<\/strong> que conectan con su audiencia objetivo a partir de atributos clave como la <strong data-start=\"185\" data-end=\"198\">ubicaci\u00f3n<\/strong>, los <strong data-start=\"204\" data-end=\"226\">patrones de compra<\/strong> y los <strong data-start=\"233\" data-end=\"246\">intereses<\/strong>. Imagina a los usuarios sumergi\u00e9ndose en misiones basadas en su ubicaci\u00f3n, participando en competiciones relacionadas con sus compras o disfrutando de incentivos impulsados por sus pasiones.<\/p>\n<p data-start=\"441\" data-end=\"778\">Al aprovechar todo el potencial de la gamificaci\u00f3n, tu marca puede <strong data-start=\"508\" data-end=\"538\">multiplicar la interacci\u00f3n<\/strong>, <strong data-start=\"540\" data-end=\"577\">impulsar comportamientos deseados<\/strong> y <strong data-start=\"580\" data-end=\"614\">construir una lealtad duradera<\/strong>. T\u00e9cnicas como <strong data-start=\"630\" data-end=\"712\">puntos, insignias, rankings, desaf\u00edos, recompensas y experiencias interactivas<\/strong> crean recorridos de usuario divertidos, motivadores e inmersivos.<\/p>\n<p data-start=\"780\" data-end=\"826\" data-is-last-node=\"\" data-is-only-node=\"\"><strong data-start=\"780\" data-end=\"826\" data-is-last-node=\"\">Las gamificaciones que m\u00e1s nos encantan!\u00a0<\/strong><\/p>\n<h3><img decoding=\"async\" class=\"aligncenter size-full wp-image-9105\" src=\"https:\/\/memob.com\/wp-content\/uploads\/2023\/08\/blog-creatives-rm.gif\" alt=\"\" width=\"1200\" height=\"786\" \/><\/h3>\n<h3><span class=\"ez-toc-section\" id=\"Game_On_la_gamificacion_como_la_nueva_era_de_la_publicidad\"><\/span>Game On: la gamificaci\u00f3n como la nueva era de la publicidad<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"0\" data-end=\"299\">El <a href=\"https:\/\/www.memob.com\/es\/portafolio-creativo\/\"><strong data-start=\"3\" data-end=\"62\">BluePrint Data-Driven Dynamic Creative Studio de MEmob+<\/strong><\/a> permite a las marcas cautivar a su audiencia mediante <strong data-start=\"117\" data-end=\"153\">publicidad rich media innovadora<\/strong>. Este enfoque abre la puerta a <strong data-start=\"185\" data-end=\"234\">conversaciones bidireccionales significativas<\/strong>, incrementando la interacci\u00f3n y reforzando el recuerdo de marca.<\/p>\n<p data-start=\"301\" data-end=\"690\" data-is-last-node=\"\" data-is-only-node=\"\">La experiencia sumerge a los usuarios en entornos din\u00e1micos a trav\u00e9s de un conjunto de herramientas interactivas como <strong data-start=\"419\" data-end=\"481\">gamificaci\u00f3n, shopability, demos y realidad aumentada (AR)<\/strong>. Esta combinaci\u00f3n revoluciona la forma en que las marcas se relacionan con sus audiencias, convirtiendo el contenido en una parte <strong data-start=\"612\" data-end=\"656\">inolvidable, atractiva y de alto impacto<\/strong> dentro del recorrido del usuario.<\/p>\n<p><a href=\"https:\/\/www.memob.com\/es\/contactanos\/\">Empieza a gamificar<\/a> tus anuncios con MEmob+<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La gamificaci\u00f3n ha surgido como una estrategia poderosa frente al aumento de la competencia y la necesidad de que las empresas capten y mantengan la atenci\u00f3n de sus clientes. Los anuncios gamificados no solo ponen a la audiencia en el centro, sino que la sumergen en la historia de la marca. Al incorporar elementos de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":30284,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[290,283,284],"tags":[],"class_list":["post-30282","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-data-driven-insights-es","category-digital-everything-es","category-explore-learn-es"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Anuncios gamificados para aumentar el engagement<\/title>\n<meta name=\"description\" content=\"Transforma tu marketing con anuncios gamificados de MEmob+. Conecta con tu audiencia, aumenta el engagement y convierte m\u00e1s con experiencias interactivas.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.memob.com\/es\/play-to-win-how-gamified-ads-are-changing-the-marketing-game\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Juega para ganar: c\u00f3mo la publicidad gamificada est\u00e1 transformando el marketing\" \/>\n<meta property=\"og:description\" content=\"Transforma tu marketing con anuncios gamificados de MEmob+. 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