{"id":18159,"date":"2024-08-26T13:10:07","date_gmt":"2024-08-26T13:10:07","guid":{"rendered":"https:\/\/memob.com\/?p=18159"},"modified":"2025-05-06T20:53:00","modified_gmt":"2025-05-06T20:53:00","slug":"video-ads-with-no-sound-why-are-brands-turning-down-the-volume","status":"publish","type":"post","link":"https:\/\/www.memob.com\/blog\/video-ads-with-no-sound-why-are-brands-turning-down-the-volume\/","title":{"rendered":"Video Ads with No Sound: Why Are Brands Turning Down the Volume?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Alternar tabla de contenidos\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"#\" data-href=\"https:\/\/www.memob.com\/blog\/video-ads-with-no-sound-why-are-brands-turning-down-the-volume\/#Have_you_ever_scrolled_through_your_social_media_feed_and_noticed_something_was_missing_Its_the_sound\" >Have you ever scrolled through your social media feed and noticed something was missing? It\u2019s the sound!<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"#\" data-href=\"https:\/\/www.memob.com\/blog\/video-ads-with-no-sound-why-are-brands-turning-down-the-volume\/#As_you_scroll_through_countless_posts_you_may_have_realized_that_more_and_more_video_ads_are_being_served_up_in_complete_silence\" >As you scroll through countless posts, you may have realized that more and more video ads are being served up in complete silence.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"#\" data-href=\"https:\/\/www.memob.com\/blog\/video-ads-with-no-sound-why-are-brands-turning-down-the-volume\/#Whats_behind_this_curious_trend_and_why_are_brands_turning_down_the_volume\" >What\u2019s behind this curious trend, and why are brands turning down the volume?<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"#\" data-href=\"https:\/\/www.memob.com\/blog\/video-ads-with-no-sound-why-are-brands-turning-down-the-volume\/#The_Rise_of_Soundless_Video_Ads\" >The Rise of Soundless Video Ads<\/a><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"#\" data-href=\"https:\/\/www.memob.com\/blog\/video-ads-with-no-sound-why-are-brands-turning-down-the-volume\/#i\" >\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"#\" data-href=\"https:\/\/www.memob.com\/blog\/video-ads-with-no-sound-why-are-brands-turning-down-the-volume\/#Soundless_video_ads_have_seen_a_remarkable_surge_in_popularity\" >Soundless video ads have seen a remarkable surge in popularity.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"#\" data-href=\"https:\/\/www.memob.com\/blog\/video-ads-with-no-sound-why-are-brands-turning-down-the-volume\/#Platforms_like_Facebook_Instagram_and_Twitter_have_all_reported_significant_increases_in_the_use_of_videos_that_play_automatically_without_sound\" >Platforms like Facebook, Instagram, and Twitter have all reported significant increases in the use of videos that play automatically without sound.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"#\" data-href=\"https:\/\/www.memob.com\/blog\/video-ads-with-no-sound-why-are-brands-turning-down-the-volume\/#This_silent_revolution_has_reshaped_how_brands_approach_video_advertising_especially_in_an_era_where_attention_spans_are_shrinking_and_users_demand_instant_accessible_content\" >This silent revolution has reshaped how brands approach video advertising, especially in an era where attention spans are shrinking, and users demand instant, accessible content.<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"#\" data-href=\"https:\/\/www.memob.com\/blog\/video-ads-with-no-sound-why-are-brands-turning-down-the-volume\/#Why_Are_Brands_Turning_Off_the_Sound\" >Why Are Brands Turning Off the Sound?<\/a><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"#\" data-href=\"https:\/\/www.memob.com\/blog\/video-ads-with-no-sound-why-are-brands-turning-down-the-volume\/#Consumer_Behavior_A_Quiet_Revolution\" >Consumer Behavior: A Quiet Revolution<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"#\" data-href=\"https:\/\/www.memob.com\/blog\/video-ads-with-no-sound-why-are-brands-turning-down-the-volume\/#Consumer_behavior_is_at_the_heart_of_this_trend_The_modern_viewer_is_often_multitasking%E2%80%94whether_commuting_at_work_or_simply_browsing_in_a_quiet_space%E2%80%94and_sound_can_be_an_unwelcome_interruption\" >Consumer behavior is at the heart of this trend. The modern viewer is often multitasking\u2014whether commuting, at work, or simply browsing in a quiet space\u2014and sound can be an unwelcome interruption.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"#\" data-href=\"https:\/\/www.memob.com\/blog\/video-ads-with-no-sound-why-are-brands-turning-down-the-volume\/#Research_indicates_that_a_staggering_80_of_consumers_react_negatively_to_ads_that_startle_them_with_unexpected_sound\" >Research indicates that a staggering 80% of consumers react negatively to ads that startle them with unexpected sound.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"#\" data-href=\"https:\/\/www.memob.com\/blog\/video-ads-with-no-sound-why-are-brands-turning-down-the-volume\/#To_avoid_being_skipped_over_or_worse_muted_brands_have_adapted_by_creating_videos_that_can_convey_their_message_without_relying_on_audio\" >To avoid being skipped over or, worse, muted, brands have adapted by creating videos that can convey their message without relying on audio.<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"#\" data-href=\"https:\/\/www.memob.com\/blog\/video-ads-with-no-sound-why-are-brands-turning-down-the-volume\/#Mobile-First_World_Adapting_to_How_We_Watch\" >Mobile-First World: Adapting to How We Watch<\/a><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"#\" data-href=\"https:\/\/www.memob.com\/blog\/video-ads-with-no-sound-why-are-brands-turning-down-the-volume\/#Soundless_video_ads_are_perfectly_suited_to_environments_where_users_may_not_have_headphones_or_may_prefer_to_keep_their_phones_on_silent_By_crafting_ads_that_dont_require_sound_brands_can_ensure_their_message_is_seen_and_understood_by_a_broader_audience\" >Soundless video ads are perfectly suited to environments where users may not have headphones or may prefer to keep their phones on silent. By crafting ads that don\u2019t require sound, brands can ensure their message is seen and understood by a broader audience.<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"#\" data-href=\"https:\/\/www.memob.com\/blog\/video-ads-with-no-sound-why-are-brands-turning-down-the-volume\/#Public_Spaces_and_Privacy_Concerns_The_Sound_of_Silence\" >Public Spaces and Privacy Concerns:  The Sound of Silence<\/a><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"#\" data-href=\"https:\/\/www.memob.com\/blog\/video-ads-with-no-sound-why-are-brands-turning-down-the-volume\/#Another_key_factor_driving_the_adoption_of_soundless_video_ads_is_where_and_how_people_are_watching_them_Public_spaces%E2%80%94like_buses_trains_or_even_waiting_rooms%E2%80%94are_common_settings_where_users_engage_with_social_media_In_these_environments_turning_up_the_volume_might_not_be_an_option_and_brands_dont_want_their_ads_to_be_missed_simply_because_they_rely_on_sound\" >Another key factor driving the adoption of soundless video ads is where and how people are watching them. Public spaces\u2014like buses, trains, or even waiting rooms\u2014are common settings where users engage with social media. In these environments, turning up the volume might not be an option, and brands don\u2019t want their ads to be missed simply because they rely on sound.<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"#\" data-href=\"https:\/\/www.memob.com\/blog\/video-ads-with-no-sound-why-are-brands-turning-down-the-volume\/#The_Power_of_Visual_Storytelling\" >The Power of Visual Storytelling<\/a><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"#\" data-href=\"https:\/\/www.memob.com\/blog\/video-ads-with-no-sound-why-are-brands-turning-down-the-volume\/#Brands_are_now_focusing_more_on_strong_visuals_compelling_text_overlays_and_dynamic_imagery_to_capture_attention_and_convey_their_message_From_bold_colors_to_expressive_facial_cues_every_element_of_the_video_must_work_together_to_create_a_narrative_that_resonates_without_needing_a_voiceover_or_soundtrack\" >Brands are now focusing more on strong visuals, compelling text overlays, and dynamic imagery to capture attention and convey their message. From bold colors to expressive facial cues, every element of the video must work together to create a narrative that resonates without needing a voiceover or soundtrack.<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"#\" data-href=\"https:\/\/www.memob.com\/blog\/video-ads-with-no-sound-why-are-brands-turning-down-the-volume\/#The_Role_of_Captions_and_Text_Overlays\" >The Role of Captions and Text Overlays<\/a><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"#\" data-href=\"https:\/\/www.memob.com\/blog\/video-ads-with-no-sound-why-are-brands-turning-down-the-volume\/#Captions_and_text_overlays_have_become_essential_components_of_soundless_video_ads_These_elements_not_only_replace_spoken_words_but_also_enhance_accessibility_ensuring_that_the_message_reaches_everyone_including_those_with_hearing_impairments_Engagement_rates_for_videos_with_captions_are_significantly_higher_with_some_studies_showing_up_to_a_12_increase_in_viewership_compared_to_videos_without_captions\" >Captions and text overlays have become essential components of soundless video ads. These elements not only replace spoken words but also enhance accessibility, ensuring that the message reaches everyone, including those with hearing impairments. Engagement rates for videos with captions are significantly higher, with some studies showing up to a 12% increase in viewership compared to videos without captions.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"#\" data-href=\"https:\/\/www.memob.com\/blog\/video-ads-with-no-sound-why-are-brands-turning-down-the-volume\/#Several_brands_have_already_mastered_the_art_of_the_soundless_video_ad\" >Several brands have already mastered the art of the soundless video ad.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"#\" data-href=\"https:\/\/www.memob.com\/blog\/video-ads-with-no-sound-why-are-brands-turning-down-the-volume\/#Dunkin_Donuts_ran_a_campaign_where_they_showcased_their_latests_products_using_vibrant_visuals_and_dynamic_text_overlays_resulting_in_a_20_increase_in_engagement\" >Dunkin\u2019 Donuts ran a campaign where they showcased their latests products using vibrant visuals and dynamic text overlays, resulting in a 20% increase in engagement.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"#\" data-href=\"https:\/\/www.memob.com\/blog\/video-ads-with-no-sound-why-are-brands-turning-down-the-volume\/#Adidas_launched_a_series_of_fitness_videos_on_Instagram_that_featured_energetic_workout_routines_paired_with_bold_motivational_text_driving_a_significant_boost_in_brand_recall\" >Adidas launched a series of fitness videos on Instagram that featured energetic workout routines paired with bold, motivational text, driving a significant boost in brand recall.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"#\" data-href=\"https:\/\/www.memob.com\/blog\/video-ads-with-no-sound-why-are-brands-turning-down-the-volume\/#The_rise_of_soundless_video_ads_is_a_fascinating_development_in_the_world_of_digital_marketing_Brands_have_adapted_to_the_way_we_consume_content_today%E2%80%94by_turning_off_the_sound_and_turning_up_the_visual_creativity\" >The rise of soundless video ads is a fascinating development in the world of digital marketing. Brands have adapted to the way we consume content today\u2014by turning off the sound and turning up the visual creativity.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"#\" data-href=\"https:\/\/www.memob.com\/blog\/video-ads-with-no-sound-why-are-brands-turning-down-the-volume\/#As_this_trend_continues_to_evolve_its_clear_that_the_ability_to_tell_a_compelling_story_without_relying_on_audio_is_becoming_an_essential_skill_for_brands_looking_to_stand_out_in_a_crowded_digital_landscape\" >As this trend continues to evolve, it\u2019s clear that the ability to tell a compelling story without relying on audio is becoming an essential skill for brands looking to stand out in a crowded digital landscape.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"#\" data-href=\"https:\/\/www.memob.com\/blog\/video-ads-with-no-sound-why-are-brands-turning-down-the-volume\/#Adapt_to_what_the_market_requires_and_lets_do_this_together\" >Adapt to what the market requires and let\u2019s do this together!<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"18159\" class=\"elementor elementor-18159\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"has_eae_slider has_ae_slider elementor-element elementor-element-84d2f95 e-flex e-con-boxed ae-bg-gallery-type-default e-con e-parent\" data-eae-slider=\"85042\" data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" data-id=\"84d2f95\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6dd20db elementor-widget elementor-widget-text-editor\" data-id=\"6dd20db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5><span class=\"ez-toc-section\" id=\"Have_you_ever_scrolled_through_your_social_media_feed_and_noticed_something_was_missing_Its_the_sound\"><\/span><span style=\"font-weight: 400; color: #000000;\">Have you ever scrolled through your social media feed and noticed something was missing? It\u2019s the sound!<\/span><span class=\"ez-toc-section-end\"><\/span><\/h5><h5><span class=\"ez-toc-section\" id=\"As_you_scroll_through_countless_posts_you_may_have_realized_that_more_and_more_video_ads_are_being_served_up_in_complete_silence\"><\/span><span style=\"font-weight: 400; color: #000000;\">As you scroll through countless posts, you may have realized that more and more video ads are being served up in complete silence.<\/span><span class=\"ez-toc-section-end\"><\/span><\/h5><h5><span class=\"ez-toc-section\" id=\"Whats_behind_this_curious_trend_and_why_are_brands_turning_down_the_volume\"><\/span><span style=\"font-weight: 400; color: #000000;\">What\u2019s behind this curious trend, and why are brands turning down the volume?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ab6024 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"1ab6024\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-39bf0da elementor-widget elementor-widget-heading\" data-id=\"39bf0da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"The_Rise_of_Soundless_Video_Ads\"><\/span><b>The Rise of Soundless Video Ads<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_eae_slider has_ae_slider elementor-element elementor-element-e95cf4e e-grid e-con-boxed ae-bg-gallery-type-default e-con e-parent\" data-eae-slider=\"82750\" data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" data-id=\"e95cf4e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-818dbe8 elementor-widget elementor-widget-text-editor\" data-id=\"818dbe8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5><span class=\"ez-toc-section\" id=\"i\"><\/span>\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h5><h5><span class=\"ez-toc-section\" id=\"Soundless_video_ads_have_seen_a_remarkable_surge_in_popularity\"><\/span><span style=\"color: #000000;\">Soundless video ads have seen a remarkable surge in popularity.<\/span><span class=\"ez-toc-section-end\"><\/span><\/h5><h5><span class=\"ez-toc-section\" id=\"Platforms_like_Facebook_Instagram_and_Twitter_have_all_reported_significant_increases_in_the_use_of_videos_that_play_automatically_without_sound\"><\/span><span style=\"color: #000000;\">Platforms like Facebook, Instagram, and Twitter have all reported significant increases in the use of videos that play automatically without sound.<\/span><span class=\"ez-toc-section-end\"><\/span><\/h5><h5><span class=\"ez-toc-section\" id=\"This_silent_revolution_has_reshaped_how_brands_approach_video_advertising_especially_in_an_era_where_attention_spans_are_shrinking_and_users_demand_instant_accessible_content\"><\/span><span style=\"color: #000000;\">This silent revolution has reshaped how brands approach video advertising, especially in an era where attention spans are shrinking, and users demand instant, accessible content.<\/span><span class=\"ez-toc-section-end\"><\/span><\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b75e3a0 elementor-widget elementor-widget-image\" data-id=\"b75e3a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"519\" height=\"545\" src=\"https:\/\/www.memob.com\/wp-content\/uploads\/2024\/08\/phone.jpg\" class=\"attachment-large size-large wp-image-18165\" alt=\"\" srcset=\"https:\/\/www.memob.com\/wp-content\/uploads\/2024\/08\/phone.jpg 519w, https:\/\/www.memob.com\/wp-content\/uploads\/2024\/08\/phone-286x300.jpg 286w\" sizes=\"(max-width: 519px) 100vw, 519px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_eae_slider has_ae_slider elementor-element elementor-element-6f2c04c e-flex e-con-boxed ae-bg-gallery-type-default e-con e-parent\" data-eae-slider=\"62821\" data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" data-id=\"6f2c04c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b5169e3 elementor-widget elementor-widget-text-editor\" data-id=\"b5169e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><span class=\"ez-toc-section\" id=\"Why_Are_Brands_Turning_Off_the_Sound\"><\/span><strong>Why Are Brands Turning Off the Sound?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3><h5><span class=\"ez-toc-section\" id=\"Consumer_Behavior_A_Quiet_Revolution\"><\/span><strong><span style=\"color: #000000;\"><em>Consumer Behavior: A Quiet Revolution<\/em><\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h5><h5><span class=\"ez-toc-section\" id=\"Consumer_behavior_is_at_the_heart_of_this_trend_The_modern_viewer_is_often_multitasking%E2%80%94whether_commuting_at_work_or_simply_browsing_in_a_quiet_space%E2%80%94and_sound_can_be_an_unwelcome_interruption\"><\/span><span style=\"color: #000000;\">Consumer behavior is at the heart of this trend. The modern viewer is often multitasking\u2014whether commuting, at work, or simply browsing in a quiet space\u2014and sound can be an unwelcome interruption.<\/span><span class=\"ez-toc-section-end\"><\/span><\/h5><h5><span class=\"ez-toc-section\" id=\"Research_indicates_that_a_staggering_80_of_consumers_react_negatively_to_ads_that_startle_them_with_unexpected_sound\"><\/span><span style=\"color: #000000;\">Research indicates that a staggering<strong><span style=\"color: #3366ff;\"> <em>80% of consumers react negatively<\/em> <\/span><\/strong>to ads that startle them with unexpected sound.<\/span><span class=\"ez-toc-section-end\"><\/span><\/h5><h5><span class=\"ez-toc-section\" id=\"To_avoid_being_skipped_over_or_worse_muted_brands_have_adapted_by_creating_videos_that_can_convey_their_message_without_relying_on_audio\"><\/span><span style=\"color: #000000;\">To avoid being skipped over or, worse, muted, brands have adapted by creating videos that can convey their message without relying on audio.<\/span><span class=\"ez-toc-section-end\"><\/span><\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_eae_slider has_ae_slider elementor-element elementor-element-9f52299 e-flex e-con-boxed ae-bg-gallery-type-default e-con e-parent\" data-eae-slider=\"94989\" data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" data-id=\"9f52299\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1d696d1 elementor-widget elementor-widget-image\" data-id=\"1d696d1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"258\" src=\"https:\/\/www.memob.com\/wp-content\/uploads\/2024\/08\/fun-fact-eng-1024x330.jpg\" class=\"attachment-large size-large wp-image-18168\" alt=\"\" srcset=\"https:\/\/www.memob.com\/wp-content\/uploads\/2024\/08\/fun-fact-eng-1024x330.jpg 1024w, https:\/\/www.memob.com\/wp-content\/uploads\/2024\/08\/fun-fact-eng-300x97.jpg 300w, https:\/\/www.memob.com\/wp-content\/uploads\/2024\/08\/fun-fact-eng-768x248.jpg 768w, https:\/\/www.memob.com\/wp-content\/uploads\/2024\/08\/fun-fact-eng.jpg 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_eae_slider has_ae_slider elementor-element elementor-element-faa9ce8 e-flex e-con-boxed ae-bg-gallery-type-default e-con e-parent\" data-eae-slider=\"33494\" data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" data-id=\"faa9ce8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1b5ff6b elementor-widget elementor-widget-heading\" data-id=\"1b5ff6b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"Mobile-First_World_Adapting_to_How_We_Watch\"><\/span><b>Mobile-First World: Adapting to How We Watch\n<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ddd26d elementor-widget elementor-widget-text-editor\" data-id=\"7ddd26d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5><span class=\"ez-toc-section\" id=\"Soundless_video_ads_are_perfectly_suited_to_environments_where_users_may_not_have_headphones_or_may_prefer_to_keep_their_phones_on_silent_By_crafting_ads_that_dont_require_sound_brands_can_ensure_their_message_is_seen_and_understood_by_a_broader_audience\"><\/span><span style=\"color: #000000;\">Soundless video ads are perfectly suited to environments where users may not have headphones or may prefer to keep their phones on silent. By crafting ads that don\u2019t require sound, brands can ensure their message is seen and understood by a broader audience.<\/span><span class=\"ez-toc-section-end\"><\/span><\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_eae_slider has_ae_slider elementor-element elementor-element-7236ed8 e-flex e-con-boxed ae-bg-gallery-type-default e-con e-parent\" data-eae-slider=\"6878\" data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" data-id=\"7236ed8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d0897d3 elementor-widget elementor-widget-heading\" data-id=\"d0897d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"Public_Spaces_and_Privacy_Concerns_The_Sound_of_Silence\"><\/span><b>Public Spaces and Privacy Concerns: <\/b><br><b>The Sound of Silence\n<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_eae_slider has_ae_slider elementor-element elementor-element-42060c1 e-grid e-con-boxed ae-bg-gallery-type-default e-con e-parent\" data-eae-slider=\"92855\" data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" data-id=\"42060c1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-be9cd95 elementor-widget elementor-widget-text-editor\" data-id=\"be9cd95\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5><span class=\"ez-toc-section\" id=\"Another_key_factor_driving_the_adoption_of_soundless_video_ads_is_where_and_how_people_are_watching_them_Public_spaces%E2%80%94like_buses_trains_or_even_waiting_rooms%E2%80%94are_common_settings_where_users_engage_with_social_media_In_these_environments_turning_up_the_volume_might_not_be_an_option_and_brands_dont_want_their_ads_to_be_missed_simply_because_they_rely_on_sound\"><\/span><span style=\"font-weight: 400; color: #000000;\">Another key factor driving the adoption of soundless video ads is where and how people are watching them. Public spaces\u2014like buses, trains, or even waiting rooms\u2014are common settings where users engage with social media. In these environments, turning up the volume might not be an option, and brands don\u2019t want their ads to be missed simply because they rely on sound.<\/span><span class=\"ez-toc-section-end\"><\/span><\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e4c00be elementor-widget elementor-widget-image\" data-id=\"e4c00be\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"507\" height=\"406\" src=\"https:\/\/www.memob.com\/wp-content\/uploads\/2024\/08\/gril2.jpg\" class=\"attachment-large size-large wp-image-18174\" alt=\"\" srcset=\"https:\/\/www.memob.com\/wp-content\/uploads\/2024\/08\/gril2.jpg 507w, https:\/\/www.memob.com\/wp-content\/uploads\/2024\/08\/gril2-300x240.jpg 300w\" sizes=\"(max-width: 507px) 100vw, 507px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_eae_slider has_ae_slider elementor-element elementor-element-07ac45c e-flex e-con-boxed ae-bg-gallery-type-default e-con e-parent\" data-eae-slider=\"91252\" data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" data-id=\"07ac45c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-323f667 elementor-widget elementor-widget-heading\" data-id=\"323f667\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"The_Power_of_Visual_Storytelling\"><\/span><b>The Power of Visual Storytelling\n<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-497152f elementor-widget elementor-widget-text-editor\" data-id=\"497152f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5><span class=\"ez-toc-section\" id=\"Brands_are_now_focusing_more_on_strong_visuals_compelling_text_overlays_and_dynamic_imagery_to_capture_attention_and_convey_their_message_From_bold_colors_to_expressive_facial_cues_every_element_of_the_video_must_work_together_to_create_a_narrative_that_resonates_without_needing_a_voiceover_or_soundtrack\"><\/span><span style=\"color: #000000;\">Brands are now focusing more on strong visuals, compelling text overlays, and dynamic imagery to capture attention and convey their message. From bold colors to expressive facial cues, every element of the video must work together to create a narrative that resonates without needing a voiceover or soundtrack.<\/span><span class=\"ez-toc-section-end\"><\/span><\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_eae_slider has_ae_slider elementor-element elementor-element-be1d51a e-flex e-con-boxed ae-bg-gallery-type-default e-con e-parent\" data-eae-slider=\"16370\" data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" data-id=\"be1d51a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3bc634b elementor-widget elementor-widget-heading\" data-id=\"3bc634b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"The_Role_of_Captions_and_Text_Overlays\"><\/span><b>The Role of Captions and Text Overlays<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-485c0d9 elementor-widget elementor-widget-text-editor\" data-id=\"485c0d9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5><span class=\"ez-toc-section\" id=\"Captions_and_text_overlays_have_become_essential_components_of_soundless_video_ads_These_elements_not_only_replace_spoken_words_but_also_enhance_accessibility_ensuring_that_the_message_reaches_everyone_including_those_with_hearing_impairments_Engagement_rates_for_videos_with_captions_are_significantly_higher_with_some_studies_showing_up_to_a_12_increase_in_viewership_compared_to_videos_without_captions\"><\/span><span style=\"color: #000000;\">Captions and text overlays have become essential components of soundless video ads. These elements not only replace spoken words but also enhance accessibility, ensuring that the message reaches everyone, including those with hearing impairments. Engagement rates for videos with captions are significantly higher, with some studies showing <strong>up to a 12% increase in viewership compared to videos without captions.<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_eae_slider has_ae_slider elementor-element elementor-element-0c5106d e-flex e-con-boxed ae-bg-gallery-type-default e-con e-parent\" data-eae-slider=\"95539\" data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" data-id=\"0c5106d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-454283d elementor-widget elementor-widget-image\" data-id=\"454283d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"98\" src=\"https:\/\/www.memob.com\/wp-content\/uploads\/2024\/08\/text2-1024x125.jpg\" class=\"attachment-large size-large wp-image-18177\" alt=\"\" srcset=\"https:\/\/www.memob.com\/wp-content\/uploads\/2024\/08\/text2-1024x125.jpg 1024w, https:\/\/www.memob.com\/wp-content\/uploads\/2024\/08\/text2-300x37.jpg 300w, https:\/\/www.memob.com\/wp-content\/uploads\/2024\/08\/text2-768x93.jpg 768w, https:\/\/www.memob.com\/wp-content\/uploads\/2024\/08\/text2.jpg 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f65004f elementor-widget elementor-widget-text-editor\" data-id=\"f65004f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5><span class=\"ez-toc-section\" id=\"Several_brands_have_already_mastered_the_art_of_the_soundless_video_ad\"><\/span><span style=\"font-weight: 400; color: #000000;\">Several brands have already mastered the art of the soundless video ad.<\/span><span class=\"ez-toc-section-end\"><\/span><\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_eae_slider has_ae_slider elementor-element elementor-element-0c98cf8 e-grid e-con-boxed ae-bg-gallery-type-default e-con e-parent\" data-eae-slider=\"74033\" data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" data-id=\"0c98cf8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3e6d77d elementor-widget elementor-widget-image\" data-id=\"3e6d77d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"353\" height=\"185\" src=\"https:\/\/www.memob.com\/wp-content\/uploads\/2024\/08\/dunkin.jpg\" class=\"attachment-large size-large wp-image-18180\" alt=\"\" srcset=\"https:\/\/www.memob.com\/wp-content\/uploads\/2024\/08\/dunkin.jpg 353w, https:\/\/www.memob.com\/wp-content\/uploads\/2024\/08\/dunkin-300x157.jpg 300w\" sizes=\"(max-width: 353px) 100vw, 353px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-78fa6ab elementor-widget elementor-widget-image\" data-id=\"78fa6ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"344\" height=\"156\" src=\"https:\/\/www.memob.com\/wp-content\/uploads\/2024\/08\/adidas.jpg\" class=\"attachment-large size-large wp-image-18183\" alt=\"\" srcset=\"https:\/\/www.memob.com\/wp-content\/uploads\/2024\/08\/adidas.jpg 344w, https:\/\/www.memob.com\/wp-content\/uploads\/2024\/08\/adidas-300x136.jpg 300w\" sizes=\"(max-width: 344px) 100vw, 344px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d330e0b elementor-widget elementor-widget-text-editor\" data-id=\"d330e0b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5><span class=\"ez-toc-section\" id=\"Dunkin_Donuts_ran_a_campaign_where_they_showcased_their_latests_products_using_vibrant_visuals_and_dynamic_text_overlays_resulting_in_a_20_increase_in_engagement\"><\/span><span style=\"color: #000000;\">Dunkin\u2019 Donuts ran a campaign where they showcased their latests products using <b>vibrant visuals and dynamic text overlays,<\/b> resulting in a <b>20% increase in engagement.<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b0bdf1 elementor-widget elementor-widget-text-editor\" data-id=\"4b0bdf1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5><span class=\"ez-toc-section\" id=\"Adidas_launched_a_series_of_fitness_videos_on_Instagram_that_featured_energetic_workout_routines_paired_with_bold_motivational_text_driving_a_significant_boost_in_brand_recall\"><\/span><span style=\"color: #000000;\">Adidas launched a series of fitness videos on Instagram that featured energetic workout routines paired with bold, motivational text, driving a significant boost in brand recall.<\/span><span class=\"ez-toc-section-end\"><\/span><\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_eae_slider has_ae_slider elementor-element elementor-element-b9c9173 e-flex e-con-boxed ae-bg-gallery-type-default e-con e-parent\" data-eae-slider=\"17000\" data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" data-id=\"b9c9173\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2d98d17 elementor-widget elementor-widget-text-editor\" data-id=\"2d98d17\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5><span class=\"ez-toc-section\" id=\"The_rise_of_soundless_video_ads_is_a_fascinating_development_in_the_world_of_digital_marketing_Brands_have_adapted_to_the_way_we_consume_content_today%E2%80%94by_turning_off_the_sound_and_turning_up_the_visual_creativity\"><\/span><span style=\"font-weight: 400; color: #000000;\">The rise of soundless video ads is a fascinating development in the world of digital marketing. Brands have adapted to the way we consume content today\u2014by turning off the sound and turning up the visual creativity.<\/span><span class=\"ez-toc-section-end\"><\/span><\/h5><h5><span class=\"ez-toc-section\" id=\"As_this_trend_continues_to_evolve_its_clear_that_the_ability_to_tell_a_compelling_story_without_relying_on_audio_is_becoming_an_essential_skill_for_brands_looking_to_stand_out_in_a_crowded_digital_landscape\"><\/span><span style=\"font-weight: 400; color: #000000;\">As this trend continues to evolve, it\u2019s clear that the ability to tell a compelling story without relying on audio is becoming an essential skill for brands looking to stand out in a crowded digital landscape.<\/span><span class=\"ez-toc-section-end\"><\/span><\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_eae_slider has_ae_slider elementor-element elementor-element-f5e21d4 e-flex e-con-boxed ae-bg-gallery-type-default e-con e-parent\" data-eae-slider=\"52245\" data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" data-id=\"f5e21d4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1df67ea elementor-widget elementor-widget-text-editor\" data-id=\"1df67ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"Adapt_to_what_the_market_requires_and_lets_do_this_together\"><\/span><span style=\"color: #000000;\"><strong>Adapt to what the market requires and let\u2019s do this together!<br \/><\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_eae_slider has_ae_slider elementor-element elementor-element-95c1d81 e-flex e-con-boxed ae-bg-gallery-type-default e-con e-parent\" data-eae-slider=\"71620\" data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" data-id=\"95c1d81\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-02927f6 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"02927f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.memob.com\/contact-us\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Book a Free Consultation Today<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Have you ever scrolled through your social media feed and noticed something was missing? It\u2019s the sound! As you scroll through countless posts, you may have realized that more and more video ads are being served up in complete silence. What\u2019s behind this curious trend, and why are brands turning down the volume? The Rise [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":18189,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[136],"tags":[],"class_list":["post-18159","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-explore-learn"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Videos with No Sound: Why Are Brands Turning Down the Volume?<\/title>\n<meta name=\"description\" content=\"Discover why brands are shifting to soundless video ads. 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