{"id":12572,"date":"2024-01-16T09:30:28","date_gmt":"2024-01-16T09:30:28","guid":{"rendered":"https:\/\/memob.com\/?p=12572"},"modified":"2025-05-06T21:09:02","modified_gmt":"2025-05-06T21:09:02","slug":"mena-consumer-trends","status":"publish","type":"post","link":"https:\/\/www.memob.com\/blog\/mena-consumer-trends\/","title":{"rendered":"MENA Consumer Trends: Foodies, Green Influencers, and Hyperlocal Experiences"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Alternar tabla de contenidos\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"#\" data-href=\"https:\/\/www.memob.com\/blog\/mena-consumer-trends\/#5_billion\" >+$5 billion<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"#\" data-href=\"https:\/\/www.memob.com\/blog\/mena-consumer-trends\/#increase_in_community-focused_spending_This_includes\" >increase in community-focused spending. This includes<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"#\" data-href=\"https:\/\/www.memob.com\/blog\/mena-consumer-trends\/#DID_YOU_KNOW\" >DID YOU KNOW?<\/a><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"#\" data-href=\"https:\/\/www.memob.com\/blog\/mena-consumer-trends\/#EcoFest_an_annual_sustainability_festival_in_Riyadh_attracts_over_50000_visitors_and_witnesses_millions_of_dollars_in_green_product_purchases_driven_by_influencer_participation_and_awareness_campaigns\" >EcoFest, an annual sustainability festival in Riyadh, attracts over 50,000 visitors and witnesses millions of dollars in green product purchases, driven by influencer participation and awareness campaigns.<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"#\" data-href=\"https:\/\/www.memob.com\/blog\/mena-consumer-trends\/#Emerging_Trends_Shaping_the_Future_of_Consumption\" >Emerging Trends Shaping the Future of Consumption<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"#\" data-href=\"https:\/\/www.memob.com\/blog\/mena-consumer-trends\/#The_MENA_region_is_at_the_forefront_of_several_emerging_consumer_trends_that_are_set_to_reshape_the_way_individuals_interact_with_brands_and_products_These_trends_include\" >The MENA region is at the forefront of several emerging consumer trends that are set to reshape the way individuals interact with brands and products. These trends include:<\/a><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"#\" data-href=\"https:\/\/www.memob.com\/blog\/mena-consumer-trends\/#These_trends_are_changing_the_consumer_landscape_in_the_MENA_region_posing_challenges_and_opportunities_for_brands_To_thrive_in_this_dynamic_environment_brands_need_to\" >These trends are changing the consumer landscape in the MENA region, posing challenges and opportunities for brands. To thrive in this dynamic environment, brands need to:<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"#\" data-href=\"https:\/\/www.memob.com\/blog\/mena-consumer-trends\/#this_Ramadan_Season\" >this Ramadan Season!<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<p><span style=\"font-weight: 400;\">Consumer behavior in the MENA region is changing significantly due to factors like increased urbanization, growing affluence, and widespread use of digital technology. This shift is creating a varied consumer landscape, with distinct preferences and aspirations among different segments. The holy month of Ramadan provides a unique opportunity to connect with audiences in a personalized and dynamic manner.<\/span><\/p>\n<p><b>From Foodies to Green Influencers:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">The foodie scene in the MENA region is thriving, driven by a passionate pursuit of authentic, flavorful experiences. <\/span><span style=\"font-weight: 400;\">This specific group is particularly interested in exploring various culinary trends, spanning from traditional street food to innovative fusion cuisine.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the UAE &amp; KSA, the rise of \u201cfood lovers\u201d has fueled a <\/span><b><i>125% growth<\/i><\/b><span style=\"font-weight: 400;\"> in the F&amp;B market, with restaurants catering to diverse palates and preferences. The passion for diverse culinary experiences is driving a significant rise in online food ordering, with a notable <\/span><b>25% increase in orders for grocery delivery services.<\/b><span style=\"font-weight: 400;\"> Projections for 2024 are impressive, anticipating a <\/span><b>150% surge<\/b><span style=\"font-weight: 400;\"> in \u00abculinary adventure seekers,\u00bb leading to a remarkable <\/span><b>155% growth in the Food and beverage market and delivery services.<\/b><span style=\"font-weight: 400;\"> This trend creates a substantial opportunity for businesses that can cater to the needs of this expanding segment of the population.<\/span><\/p>\n<p><b><i>But it&#8217;s not just about indulgence!<\/i><\/b><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-12583\" src=\"https:\/\/memob.com\/wp-content\/uploads\/2024\/01\/1.jpg\" alt=\"\" width=\"1200\" height=\"397\" srcset=\"https:\/\/www.memob.com\/wp-content\/uploads\/2024\/01\/1.jpg 1200w, https:\/\/www.memob.com\/wp-content\/uploads\/2024\/01\/1-300x99.jpg 300w, https:\/\/www.memob.com\/wp-content\/uploads\/2024\/01\/1-1024x339.jpg 1024w, https:\/\/www.memob.com\/wp-content\/uploads\/2024\/01\/1-768x254.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-12591\" src=\"https:\/\/memob.com\/wp-content\/uploads\/2024\/01\/2.jpg\" alt=\"\" width=\"1200\" height=\"905\" srcset=\"https:\/\/www.memob.com\/wp-content\/uploads\/2024\/01\/2.jpg 1200w, https:\/\/www.memob.com\/wp-content\/uploads\/2024\/01\/2-300x226.jpg 300w, https:\/\/www.memob.com\/wp-content\/uploads\/2024\/01\/2-1024x772.jpg 1024w, https:\/\/www.memob.com\/wp-content\/uploads\/2024\/01\/2-768x579.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p><b>Hyperlocal Experiences: Authentic Connections and Personalized Retail<\/b><\/p>\n<p><span style=\"font-weight: 400;\">The MENA region is witnessing a rise in hyperlocal experiences, driven by a desire for authentic connections and personalized interactions. This trend is evident in various aspects, including the emergence of neighborhood concept stores, community events, and the adoption of location-based marketing strategies. Consumers increasingly seek experiences that resonate with their local culture, fostering a sense of belonging. The trend, which saw a 100% increase in 2023, is expected to grow, reaching 160% in 2024. The influence of social media and technology ensures easy access to vendors and personalized experiences, supporting the ongoing rise of \u00abhyperlocal experience seekers\u00bb driven by the need to build communities and create a sense of belonging.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-12599\" src=\"https:\/\/memob.com\/wp-content\/uploads\/2024\/01\/3.jpg\" alt=\"\" width=\"1200\" height=\"649\" srcset=\"https:\/\/www.memob.com\/wp-content\/uploads\/2024\/01\/3.jpg 1200w, https:\/\/www.memob.com\/wp-content\/uploads\/2024\/01\/3-300x162.jpg 300w, https:\/\/www.memob.com\/wp-content\/uploads\/2024\/01\/3-1024x554.jpg 1024w, https:\/\/www.memob.com\/wp-content\/uploads\/2024\/01\/3-768x415.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Authenticity and connection are key, with the demand for hyperlocal experiences driving a<\/span><\/p>\n<h1><span class=\"ez-toc-section\" id=\"5_billion\"><\/span>+$5 billion<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<h2><span class=\"ez-toc-section\" id=\"increase_in_community-focused_spending_This_includes\"><\/span>increase in community-focused spending. This includes<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-12604 size-full\" src=\"https:\/\/memob.com\/wp-content\/uploads\/2024\/01\/4-with-bg-e1733991175203.jpg\" alt=\"\" width=\"1200\" height=\"1517\" srcset=\"https:\/\/www.memob.com\/wp-content\/uploads\/2024\/01\/4-with-bg-e1733991175203.jpg 1200w, https:\/\/www.memob.com\/wp-content\/uploads\/2024\/01\/4-with-bg-e1733991175203-237x300.jpg 237w, https:\/\/www.memob.com\/wp-content\/uploads\/2024\/01\/4-with-bg-e1733991175203-810x1024.jpg 810w, https:\/\/www.memob.com\/wp-content\/uploads\/2024\/01\/4-with-bg-e1733991175203-768x971.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p><b>Rise of Green Influencers: Sustainability-Driven Lifestyles<\/b><\/p>\n<p><span style=\"font-weight: 400;\">The MENA region is witnessing a rising conscious consumer movement, where individuals align their purchasing decisions with eco-friendly values. This is exemplified by the emergence of \u00abgreen influencers,\u00bb who promote sustainability through social media and advocacy. In 2023, there was a notable surge in demand for sustainable products and services in fashion, beauty, and homeware. In 2024, the influence of \u00abgreen influencers\u00bb <\/span><b>is expected to reach 30% of the MENA population<\/b><span style=\"font-weight: 400;\">, directly impacting the adoption of sustainable products\/services and the economy.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-12618 size-full\" src=\"https:\/\/memob.com\/wp-content\/uploads\/2024\/01\/6-e1733991327898.jpg\" alt=\"\" width=\"1200\" height=\"842\" srcset=\"https:\/\/www.memob.com\/wp-content\/uploads\/2024\/01\/6-e1733991327898.jpg 1200w, https:\/\/www.memob.com\/wp-content\/uploads\/2024\/01\/6-e1733991327898-300x211.jpg 300w, https:\/\/www.memob.com\/wp-content\/uploads\/2024\/01\/6-e1733991327898-1024x719.jpg 1024w, https:\/\/www.memob.com\/wp-content\/uploads\/2024\/01\/6-e1733991327898-768x539.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<h4><span class=\"ez-toc-section\" id=\"DID_YOU_KNOW\"><\/span><strong>DID YOU KNOW?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<h5><span class=\"ez-toc-section\" id=\"EcoFest_an_annual_sustainability_festival_in_Riyadh_attracts_over_50000_visitors_and_witnesses_millions_of_dollars_in_green_product_purchases_driven_by_influencer_participation_and_awareness_campaigns\"><\/span><span style=\"color: #000000;\">EcoFest, an annual sustainability festival in Riyadh, attracts over 50,000 visitors and witnesses millions of dollars in green product purchases, driven by influencer participation and awareness campaigns.<\/span><span class=\"ez-toc-section-end\"><\/span><\/h5>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"Emerging_Trends_Shaping_the_Future_of_Consumption\"><\/span><strong>Emerging Trends Shaping the Future of Consumption<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h4><span class=\"ez-toc-section\" id=\"The_MENA_region_is_at_the_forefront_of_several_emerging_consumer_trends_that_are_set_to_reshape_the_way_individuals_interact_with_brands_and_products_These_trends_include\"><\/span><span style=\"color: #000000;\">The MENA region is at the forefront of several emerging consumer trends that are set to reshape the way individuals interact with brands and products. These trends include:<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-12829 size-full\" src=\"https:\/\/memob.com\/wp-content\/uploads\/2024\/01\/footer-with-bg-1-e1733991587791.jpg\" alt=\"\" width=\"1200\" height=\"616\" srcset=\"https:\/\/www.memob.com\/wp-content\/uploads\/2024\/01\/footer-with-bg-1-e1733991587791.jpg 1200w, https:\/\/www.memob.com\/wp-content\/uploads\/2024\/01\/footer-with-bg-1-e1733991587791-300x154.jpg 300w, https:\/\/www.memob.com\/wp-content\/uploads\/2024\/01\/footer-with-bg-1-e1733991587791-1024x526.jpg 1024w, https:\/\/www.memob.com\/wp-content\/uploads\/2024\/01\/footer-with-bg-1-e1733991587791-768x394.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<h5><span class=\"ez-toc-section\" id=\"These_trends_are_changing_the_consumer_landscape_in_the_MENA_region_posing_challenges_and_opportunities_for_brands_To_thrive_in_this_dynamic_environment_brands_need_to\"><\/span>These trends are changing the consumer landscape in the MENA region, posing challenges and opportunities for brands. To thrive in this dynamic environment, brands need to:<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p><span style=\"color: #339966;\"><strong>01 &#8211;<\/strong><\/span> Harness the power of social media for targeted marketing and customer engagement.<\/p>\n<p><span style=\"color: #339966;\"><strong>02 &#8211;<\/strong><\/span> Create immersive and engaging experiences that resonate with local cultures.<\/p>\n<p><span style=\"color: #339966;\"><strong>03 &#8211;<\/strong><\/span>\u00a0 Offer products and services that address the evolving needs of consumers, including mental health awareness.<\/p>\n<p>By understanding and adapting to these emerging trends, brands can connect with their target audience and drive sustainable growth in the MENA region in 2024.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/memob.com\/contact-us\/\">Connect to leverage on the above<\/a><\/p>\n<h3 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"this_Ramadan_Season\"><\/span>this Ramadan Season!<span class=\"ez-toc-section-end\"><\/span><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>Consumer behavior in the MENA region is changing significantly due to factors like increased urbanization, growing affluence, and widespread use of digital technology. This shift is creating a varied consumer landscape, with distinct preferences and aspirations among different segments. The holy month of Ramadan provides a unique opportunity to connect with audiences in a personalized [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":12578,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[138,133],"tags":[],"class_list":["post-12572","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company-news","category-data-driven-insights"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>MENA Trends: Foodies, Green Influencers, and Hyperlocal<\/title>\n<meta name=\"description\" content=\"Discover the evolving MENA consumer landscape during Ramadan: from foodie trends to hyperlocal experiences &amp; sustainability-driven lifestyles\" \/>\n<meta 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